video is here - now what?

Chief LizardTony Meister

VIDEO IS HERENOW WHAT?

a look at current trends and how to creatively

leverage video.

A Story is an account or recital of an eventor a series of events, either true or fictitious.

Source: http://www.thefreedictionary.com

IMAX Think big.

Volkswagon Think small.

Blogger Push button publ ishing.

Walmart Save money.Live better.

Disney Park The happiest place on earth.

COLOR THE WORLDWith your story…

COLOR THE WORLDWith your story…

Dad Meister – Sr. Chief Lizard

I DreamOf Jeannie

“Here’s Johnny!”

EvilKnievel

MeAge 15

WHYVIDEO HOW

VIDEOto do

w i t h

WHAT

V I D E O

to do

TEAM

OGETHER

VERYONE

CHIEVES

ORE

TEAM

OGETHER

VERYONE

CHIEVES

ORE

TEAM

OGETHER

VERYONE

CHIEVES

ORE

Add a point to the discussion.

Interject an idea, or how you may have used video.

WHYVIDEO

TRENDS

According to Forbes, 59% of executives would rather watch

video than read text.

“The difference between helping and selling

Is just 2 letters.”

- Jay Baer

Content marketing is any marketing formatthat involves the creation and sharing of media and publishing content in order to acquire customers.

Source: Wikipedia, http://en.wikipedia.org/wiki/Content_marketing

B2B ContentMarketing Usage

-By Tactic-

Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs

Differences in B2B Content Marketing Usage - By Tactic

Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs

Video Scribe Explainer Videos

Animated explainer videos increase conversion rates by 20% according to Unbounce.

Source: http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013

“We needed a way to take what appears to be complex in writing and make it simple with audio and supporting images - the video helped us do just that.”

-Teklynx

HOW

VIDEOto do

WHERE DOI START?

Consider theDESTINATION

What is theSTORY

“No matter what you do, every person in this room is a story teller. It is our job to tell our story (what our value proposition is) to someone along the path of purchase, period.”

- Gary Vaynerchuk

Source: YouTube: #ElevateNYC, July 24, 2013

Know Your Audience

Don’t goSolo.

Facebook Embed with PostmagicResponse videos

Instagram Business page videosFi lters and edits

Literature Pul l graphics from video into brochures

WHAT

V I D E O

to dow i t h

WHERE DOI GO WITH IT?

“We used the video in our signatures, on our website, on our YouTube channel, in our webinar/presentations (often for the 5 minute wait time before we start), in reseller/end user education, co -marketing with our resellers, email campaigns, sales presentations, etc. ”

- Customer Response

Ad Network Connects v ideo ads with publ ishers.

Ad ExchangePubl ishers, advert isers & networks buy & sel l the ad spaces.

Automated Submission Services

TruView In-Display

TruView In-SearchYouTube Google

TruView In-View