video is here - now what?
DESCRIPTION
The why, the how, and the what of video and how to execute it to grow your business in today's economy.TRANSCRIPT
Chief LizardTony Meister
VIDEO IS HERENOW WHAT?
a look at current trends and how to creatively
leverage video.
A Story is an account or recital of an eventor a series of events, either true or fictitious.
Source: http://www.thefreedictionary.com
IMAX Think big.
Volkswagon Think small.
Blogger Push button publ ishing.
Walmart Save money.Live better.
Disney Park The happiest place on earth.
COLOR THE WORLDWith your story…
COLOR THE WORLDWith your story…
Dad Meister – Sr. Chief Lizard
I DreamOf Jeannie
“Here’s Johnny!”
EvilKnievel
MeAge 15
WHYVIDEO HOW
VIDEOto do
w i t h
WHAT
V I D E O
to do
TEAM
OGETHER
VERYONE
CHIEVES
ORE
TEAM
OGETHER
VERYONE
CHIEVES
ORE
TEAM
OGETHER
VERYONE
CHIEVES
ORE
Add a point to the discussion.
Interject an idea, or how you may have used video.
WHYVIDEO
TRENDS
According to Forbes, 59% of executives would rather watch
video than read text.
“The difference between helping and selling
Is just 2 letters.”
- Jay Baer
Content marketing is any marketing formatthat involves the creation and sharing of media and publishing content in order to acquire customers.
Source: Wikipedia, http://en.wikipedia.org/wiki/Content_marketing
B2B ContentMarketing Usage
-By Tactic-
Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs
Differences in B2B Content Marketing Usage - By Tactic
Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs
Video Scribe Explainer Videos
Animated explainer videos increase conversion rates by 20% according to Unbounce.
Source: http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013
“We needed a way to take what appears to be complex in writing and make it simple with audio and supporting images - the video helped us do just that.”
-Teklynx
HOW
VIDEOto do
WHERE DOI START?
Consider theDESTINATION
What is theSTORY
“No matter what you do, every person in this room is a story teller. It is our job to tell our story (what our value proposition is) to someone along the path of purchase, period.”
- Gary Vaynerchuk
Source: YouTube: #ElevateNYC, July 24, 2013
Know Your Audience
Don’t goSolo.
Facebook Embed with PostmagicResponse videos
Instagram Business page videosFi lters and edits
Literature Pul l graphics from video into brochures
WHAT
V I D E O
to dow i t h
WHERE DOI GO WITH IT?
“We used the video in our signatures, on our website, on our YouTube channel, in our webinar/presentations (often for the 5 minute wait time before we start), in reseller/end user education, co -marketing with our resellers, email campaigns, sales presentations, etc. ”
- Customer Response
Ad Network Connects v ideo ads with publ ishers.
Ad ExchangePubl ishers, advert isers & networks buy & sel l the ad spaces.
Automated Submission Services
TruView In-Display
TruView In-SearchYouTube Google
TruView In-View
