value chain analysis

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Value Chain Analysis

-Prof. Nishikant C. Warbhuwan

Research Scholar, S.R.T.M. University Nanded,

S.R.T.M. University, Sub centre, Latur, India.

Value Chain Analysis

Introduction: Every business activity is composed of number of separate tasks which ultimately lead

to value creation in terms of company’s products/ services These activities put together in a successive sequence of value addition we get a chain of

activities called value chain The goal of these activities is to offer the customer a level of value that exceeds the cost

of the activities, thereby resulting in a profit margin Chain of activities starting from new material purchase to delivery of finished products Every activity in a chain adds some value to the product, may it be cost cutting or value

addition A competitive advantage can be achieved by analyzing and restructuring the value chain

to provide lower cost or better differentiation

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

nishikant.warbhuwan@srtmun.ac.in

nishikant.warbhuwan@srtmun.ac.in

nishikant.warbhuwan@srtmun.ac.in

अवघ्या� 15 हजा�रा�त अ��पलचा� आयाफो�न 4

मुं��बई:  स्मा�र्ट�फो�न चा�हत्या��सा�ठी� खु�शखुबरा आह!. का�राण अ��पल अवघ्या� 15 हजा�रा रुपया�त आपल� आयाफो�न-4 रिराल�&चा कारात

आह!. त्या�मा�ळे! भा�रात)या ब�जा�रा का�बिबजा काराण्या�चा� अ��पलचा� इरा�दा�, आणखु) माजाब.त झा�ल� आह!.

अ��पलचा� आयाफो�न 4 ह� 8 जा)ब)चा� आह!. त्या�चा) किंका1मात का! वळे 15,000 रुपया! असा!ल. त्या�मा�ळे! मा�ब�ईलप्रे!मा) या� फो�नच्या�

खुरा!दा5सा�ठी� झा��बड उडवत)ल, असा� अ�दा�जा आह!.

साध्या� भा�रात)या ब�जा�रा�त सा�मासा�ग, मा�याक्रो�मा�क्सा या�सा�राख्या� का� पन्या��चा) चालत) आह!. त्या��न� र्टक्कारा दा!ण्या�सा�ठी� अ��पलन! 

आयाफो�न-4 ह� स्वस्त किंका1मात)त ब�जा�रा�त आणल� आह!.

या�प.व? आयाफो�न-4 चा) किंका1मात 26 हजा�रा 500 रुपया! ह�त).

आयाफो�न 4 ह� त)न वर्षा��प.व? ल�&चा काराण्या�त आल� ह�त�. त्या�न�तरा आयाफो�न 4S, 5, 5C, आणिण 5S ह! फो�न ल�&चा काराण्या�त

आल!.

ग!ल्या� का�ह) माबिहन्या��प�सा.न अ��पलन! आपल� उत्पन्न थां��बवल� ह�त�. का� पन)च्या� ल!र्ट!स्र्ट फो�नच्या� बिवक्रोEत व�ढ व्ह�व), या�सा�ठी� ह�

बिनण�या घे!तल्या�चा� सा��बिगतल� जा�त�या.

04/08/23 7nishikant.warbhuwan@srtmun.

ac.in

Porter’s Generic Value Chain

SUPPORTED BY →

Firm’s Infrastructure

HR Management

Technology Development

Procurement

nishikant.warbhuwan@srtmun.ac.in

Inbound Logistics:-

nishikant.warbhuwan@srtmun.ac.in

Inbound Logistics:-

nishikant.warbhuwan@srtmun.ac.in

Value Chain Analysis

Inbound Logistics:- The receiving & warehousing of raw materials & their distribution to

manufacturing as they required.

Case of Tata Motors: Long term contract with service provider’s – transporters and

agents. Transparency and monitoring through deployment of IT – all

transactions through SAP. Efficient storage facilities – easy storage and retrieval.

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

Operations:-

nishikant.warbhuwan@srtmun.ac.in

Value Chain Analysis

Operations:- The process of transforming inputs into finished products/services

Apprentice Trainee Course – ensuring stable source of skilled manpower.

Automated manufacturing processes. Distributed manufacturing – Assembly units at South Africa,

Thailand, Bangladesh, Brazil etc. Capacity Utilization – Mercedes Benz cars make use of Tata

Motors paint shop facilities. .

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

Outbound Logistics

nishikant.warbhuwan@srtmun.ac.in

Value Chain Analysis

Outbound Logistics:-

The warehousing & distribution of finished goods

Stockyards, all across the country. Long term contracts with transporter’s – higher volume of

business to transporters ensures competitive price. Regional Sales Office and Vehicle Dispatch Section linked

through SAP. Efficient security system for prevention of any kind of

pilferage.

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

Marketing & Sales:-

Marketing & Sales:-

Value Chain Analysis

Marketing & Sales:-

The identification of customer needs and the generation of sales Clear identification of product requirements, leading to

development of innovative products – Tata 207 DI, Tata Ace Independent teams for addressing the requirements of

institutional customers – Defense, State Transport Units Helping to augment the scarce resources – Fiat selling vehicles

through Tata dealerships, in return Tata has access to Fiat’s technology and unutilized capacity.

Large network of dealers

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

Services:-

nishikant.warbhuwan@srtmun.ac.in

Value Chain Analysis

Services:-

The support of customers after the products & services are sold to them Easy availability of spare parts. Efficient collection of data from field and communication to the

respective plants. Large network of workshops – Dealer workshops and TASS. Training facilities – for dealer

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

Value Chain Analysis

Supported By

Infrastructure:-

Organizational structure, control systems, company culture etc.Human Resource Management:-

Employee Recruiting, hiring, T&D, CompensationTechnology Development:-

Technologies to support value creating activitiesProcurement:-

Purchasing inputs like materials, supplies, equipment

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

Value Chain & Value System of TATA motors

Inbound

Logistics

OperationsMarketing Service

Outboud Logistics

Suppliers , ContractorsSuppliers , Contractors

SAP , VCM

SAP , CRM - DMS

Strategic AlliancesStrategic Alliances

Transporters, Convoy Drivers Association

Transporters, Convoy Drivers Association

Dealer Network, Marketing Research Firms, Vehicle

Financing

Dealer Network, Marketing Research Firms, Vehicle

Financing

Regional Warehouses, Dealer Workshops, Distributors,

TASS

Regional Warehouses, Dealer Workshops, Distributors,

TASS

nishikant.warbhuwan@srtmun.ac.in

nishikant.warbhuwan@srtmun.ac.in

Value Chain Analysis

nishikant.warbhuwan@srtmun.ac.innishikant.warbhuwan@srtmun.ac.in

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