value chain analysis
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Value Chain Analysis
-Prof. Nishikant C. Warbhuwan
Research Scholar, S.R.T.M. University Nanded,
S.R.T.M. University, Sub centre, Latur, India.
Value Chain Analysis
Introduction: Every business activity is composed of number of separate tasks which ultimately lead
to value creation in terms of company’s products/ services These activities put together in a successive sequence of value addition we get a chain of
activities called value chain The goal of these activities is to offer the customer a level of value that exceeds the cost
of the activities, thereby resulting in a profit margin Chain of activities starting from new material purchase to delivery of finished products Every activity in a chain adds some value to the product, may it be cost cutting or value
addition A competitive advantage can be achieved by analyzing and restructuring the value chain
to provide lower cost or better differentiation
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04/08/23 7nishikant.warbhuwan@srtmun.
ac.in
Porter’s Generic Value Chain
SUPPORTED BY →
Firm’s Infrastructure
HR Management
Technology Development
Procurement
Value Chain Analysis
Inbound Logistics:- The receiving & warehousing of raw materials & their distribution to
manufacturing as they required.
Case of Tata Motors: Long term contract with service provider’s – transporters and
agents. Transparency and monitoring through deployment of IT – all
transactions through SAP. Efficient storage facilities – easy storage and retrieval.
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Value Chain Analysis
Operations:- The process of transforming inputs into finished products/services
Apprentice Trainee Course – ensuring stable source of skilled manpower.
Automated manufacturing processes. Distributed manufacturing – Assembly units at South Africa,
Thailand, Bangladesh, Brazil etc. Capacity Utilization – Mercedes Benz cars make use of Tata
Motors paint shop facilities. .
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Value Chain Analysis
Outbound Logistics:-
The warehousing & distribution of finished goods
Stockyards, all across the country. Long term contracts with transporter’s – higher volume of
business to transporters ensures competitive price. Regional Sales Office and Vehicle Dispatch Section linked
through SAP. Efficient security system for prevention of any kind of
pilferage.
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Marketing & Sales:-
Marketing & Sales:-
Value Chain Analysis
Marketing & Sales:-
The identification of customer needs and the generation of sales Clear identification of product requirements, leading to
development of innovative products – Tata 207 DI, Tata Ace Independent teams for addressing the requirements of
institutional customers – Defense, State Transport Units Helping to augment the scarce resources – Fiat selling vehicles
through Tata dealerships, in return Tata has access to Fiat’s technology and unutilized capacity.
Large network of dealers
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Value Chain Analysis
Services:-
The support of customers after the products & services are sold to them Easy availability of spare parts. Efficient collection of data from field and communication to the
respective plants. Large network of workshops – Dealer workshops and TASS. Training facilities – for dealer
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Value Chain Analysis
Supported By
Infrastructure:-
Organizational structure, control systems, company culture etc.Human Resource Management:-
Employee Recruiting, hiring, T&D, CompensationTechnology Development:-
Technologies to support value creating activitiesProcurement:-
Purchasing inputs like materials, supplies, equipment
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Value Chain & Value System of TATA motors
Inbound
Logistics
OperationsMarketing Service
Outboud Logistics
Suppliers , ContractorsSuppliers , Contractors
SAP , VCM
SAP , CRM - DMS
Strategic AlliancesStrategic Alliances
Transporters, Convoy Drivers Association
Transporters, Convoy Drivers Association
Dealer Network, Marketing Research Firms, Vehicle
Financing
Dealer Network, Marketing Research Firms, Vehicle
Financing
Regional Warehouses, Dealer Workshops, Distributors,
TASS
Regional Warehouses, Dealer Workshops, Distributors,
TASS
