uxdi case study - marvelapp web app

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The Brief

Our Solution

marvel inception

Marvel Inception

Agenda

Survey Affinity diagram User Flow Features RoadmapPersonas

Brainstorming Usability testingPrototypeWireframesSketches

The research

Survey

Survey

Survey

User Interviews

Colin Julia

“Stakeholders don’t understand the implication of changes at late stages of

the design and development process”

Michael

“How we communicate depends on size of project,

size of team, number of stakeholders and available

time”

“I need to be kept updated on every bit of feedback

left”

Designer Developer Creative director

Meet Marvel Users

User Flows

USER CREATES PROTOTYPE

SHARES PROTOTYPE

WAITS FOR FEEDBACK

DID YOU RECEIVE

FEEDBACK?

IS THE FEEDBACK

CLEAR?

ASK FOR FURTHER

EXPLANATION

ARE CHANGES

REQUIRED?

UPDATES PROTOTYPE

YES

YES

YES

NO

ENDNO

Designer user flow

RECIEVES PROTOTYPE

FROM DESIGNER

REVIEWS PROTOTYPE

DO I WANT TO LEAVE

FEEDBACK?

LEAVE FEEDBACK WHERE NECESSARY

WAS FEEDBACK ACTIONED PROPERLY?

YES

END YES

END

NO

SEND FEEDBACK TO DESIGNER

NO

RECIEVE RESPONSE

Developer/Stakeholder user flow

The competitive landscape.

Feature analysis

1 Leave comments on prototype

2 Notifications by email and on app

3 Leave comments as a guest

4 Ability to show and hide comments

5 Activity feed

Design strategy

Our process

Ideation Validation

Iteration

Coming soon!

photo of testing

Our biggest challenges

Getting details from unregistered users

Getting details from unregistered users

Invited via email Anonymous GuestRegistered users

The bubble expectation

Activity feed

The prototype

Michael - Stakeholder

michael email

Colin - Designer

Next steps

Version control Integration with teams

Next steps

Final Thoughts