ux laws - how to design a great user experience

How to designa great user experience

ux design laws

experience architect

Luca Mascaro

idea

design must improve people’s life

good

experience

de•sign [dəzajn]

is a method of problem solving.

chain

Design ›❯ Experience ›❯ Adoption ›❯ Engagement ›❯ Loyalty ›❯ Profits

user experience design

design ux, isn’t about tools and processes.

design ux, is a mindset for create things with an experience over peoples expectations

experience design

Disciplines

http://visual.ly/disciplines-user-experience-design

ux on consolidated design project like editorial or corporate website

consolidated design pattern and user behavior...

...but there is space for interpreting a superior UX

example

FastCo

laws

for a great experience

1st law

Tell a story

2nd law

Focus on key experience

3rd law

Set an expectation

4th law

Design experiences, not features

5th law

Set strong, clear, coherent choices

6th law

Be obvious

7th law

Add epic point, remove pain point

8th law

Beautiful for engagement

9th law

Little big details

10th law

Fast and fluid

11th law

Add a touch of magic

great ux

Set expectation over customer experience.

Deliver better!

thank you

@lucamascaro

www.lucamascaro.infowww.sketchin.ch