ux fails / talk at incube

HelloCarlos Lagrange / @carlosxcl

100 UX FailsThat break startups and ruin lives.

Designing a fold to have everything.UX Fail #1

$400 Billion Dollar Fail

-Think of your website as a shop-Your fold is your shop window-Design it to capture attention

Having to much onboarding friction.UX Fail #2

-Make it painless for people to walk in-Break your onboarding into pieces-Let people try things (dont force sign up)

Making a website or app readable, not scannable.

UX Fail #3

-Use typographical hierarchy and images.-Stop using words like typographical hierarchy. Keep it simple.

Not doing your homework.UX Fail #4

Grading your own homework.UX Fail #5

-Test, test and test with:-People that don’t know you or your product.

Not pretending you work for Fisher PriceUX Fail #6

-Present few choices (Barry Schwartz paradox of choice)-Use big UI elements (the drunk test: Get someone drunk, can he still navigate your app?)

Lack of simplicity.UX Fail #7 to #100

Good design is more about knowing what to remove and less about knowing

what to add.

Thanks!Carlos Lagrange / @carlosxcl