social fails

Econsultancy.com | 1 Digital transformation

The top social media fails and

how to avoid them


5 key take away’s for you to consider

1. Its just social not social media.

2. Social technologies amplify social behaviors that have always existed

3. Social ‘fails’ apply to us personally as well as to our businesses

4. Social ‘fails’ run deeper than you think

5. What you can do so you’re not next (or how you get better if you are!)


Defining social

Websites and applications used for social networking (Wikipedia)

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration (Whatis)


Defining social

With social media, I think there’s a literal definition concerning the media that people create and share online.

But there’s also the notion that social media is about the technology that facilitates individuals and groups of people to connect and interact, create and share. Unlike other software that works fine with a single user, social media applications and websites work better the more people there are using them. Technology that facilitates collective wisdom, engagement, creation and sharing – that’s what I consider “social media”

Lee Odden


Defining social

Oracle Study Reveals 97% of Executives Place High Importance on Becoming a Socially Enabled Enterprise

Oracle defines a socially enabled enterprise or social business as

“an organization with social capabilities woven into the fabric of its daily business operations, from consumer marketing and sales, to customer service and research, to employee communications and collaboration”


Shifting sands

Generation Y


Born digital


Generation C

Not bound by age – anyone who has crossed over to the digital lifestyle

• Always on• Mobile• Global• Create and share• Go to friends first• Very social• Experiences beat ownership• Highly demanding• Very ME orientated


Your personal social

“With advancements in digital technology, the world is becoming more transparent, and you can’t fake it until you make it anymore”

Porter GaleYour Network is your Net Worth


Personal first world fails


Lufthansa – empowerment?


Swedish tourist board. Who needs control?


HMV. People matter?


What you can do so you’re not next (or how you get better if you are!)


Top Social Media Fails

How to Avoid Them


We’ve been connecting marketers to customers and influencers through

quality content since 2007.

[confidential]


How Do You Transform

Start with listening Understand your strategy Don’t think just of your goals but what is the

purpose of the people you are trying to reach? Gen X and Y – Red Bull – creating purpose externally,

Compliance and guardrails in place Trust and transparency “Trust is the New Currency”


Start with Listening


Understanding Strategy


Creating Online Purpose


Compliance and Guardrails


Trust and Transparency