using video to promote and app: examples, tips and app previews (apptamin)

Using video to promote your app

APS London – July 10

- Promo video examples, tips and app previews -

Mailbox

Snapchat

DO’s

Define Audience/Goal/Distribution channel

Write a script

Keep it short

Keep the guidelines in mind

DONT’s

Poor quality production

Overly promotional & buzzwords

Saying too many things

Forgetting the call to action

How you can use video for your App Marketing

Awards & Contests

Website YouTube (+ SEO)

PR Outreach

Google Play

Mobile Video Ads

App Store

Facebook Video Ads

More on this (and tips):http://bit.ly/video-

appmarketing

App Previews

App Previews – The Format

Up to 30s Device-specific Composed primarily of device-captured

footage Resolutions:

• 640×1136 (or 1136×640 for landscape mode);

900×1200 for the iPad

• 1080×1920 (or 1920×1080 for landscape mode)

1 language Voice over and text OK Shouldn’t look (too much) like an ad

App Previews – « Experimenting »

Version 1 Version 2

Apple’s feedback

Text Interstitials OK

Voice over OK

Showing logo/icon not necessary or just at the end

If text over the UI, make it clear it’s

not part of it

App Previews – Flexibility & Limitations

Flexibility allowed by Apple?

Highlighting a part of the screen

Using a pointer/nub to show where the taps are

Doing slight zooms

An exciting format, but with limitations

Interactions with another device (TV, another object, etc.)

Specific gestures

iOS only

More on App Previews: http://bit.ly/apppreviews

Sylvain Gauchet@sylvainww / @apptaminsylvain@apptamin.com

App Marketing Blog: apptamin.com/blog