using linkedin as a career success tool

USING LINKEDIN AS A CAREER SUCCESS TOOL

January 25th 2017Ed Brodka, UB Career Counselorbrodka@buffalo.edu

TIPS FOR THIS WEBINAR

• This is how Linkedin looks as of January 25th, 2017• Linkedin changes frequently so it may look

different when you are watching a recording of this webinar.

• Watch the recording of this webinar on one device while working on your profile on another device.

• Work on your profile or invite people to connect on Linkedin from a laptop or desktop computer instead of on a mobile device.

• Only use a mobile device to check your activity feed or messages.

NETWORKING

• 80% of jobs come from Networking• Stop looking for a job or internship, look for

people.

WHAT IS LINKEDIN?

Your online professional “brand” or identity • Google You… LinkedIn should be first listing• A place to build your professional identity on the

web, facilitate connections, give and get free advice, network and do research for your job search.

• Help you get a better job or do your current job better.

A Huge Free “Searchable” Database of…• Over 430 million people• Over 130,000 University at Buffalo Alums and

Students on Linkedin as of Jan. 2017• Posts (articles), Companies, Schools, Jobs, Groups

YOUR LINKEDIN NETWORK

Your Contacts’ Contacts’ Contacts (3rd Level)

Your Contacts’ Contacts (2nd level)

Your Contacts (1st level)

YOU

KEY TERMS

• Linkedin Activity – Updates, Posts, Likes, Shares, Comments and Updates to Profile.

• Connect – people you know or have just met. You see their Activity on Linkedin and they see yours on their Home Page (Activity Feed). You can see each other’s connections and message each other through Linkedin.

• Contact – “message” through Linkedin (InMail) only 1st level connections or through a mutual Linkedin Group or email outside of Linkedin

• Follow – people and or companies (Best Kept Secret!)…Advice: “Follow” instead of Connect unless you know the person.

FOLLOW THESE PEOPLE

These are some of my favorite Linkedin Guru’s. “Follow” them to learn more about Linkedin, see their posts, activity on Linkedin.

- Donna Serdula-Sabrina Woods -Greg Cooper-Ira Bass-Jolie Miller, PMP

LINKEDIN GROUPS ABOUT LINKEDIN

Join at least one of these Linkedin Groups to learn more about Linkedin from experts.

-Linked Strategies-Writing on LinkedIn

2 PEOPLE ALL UB ALUMS SHOULD KNOW

Carrie Johnson (Helps alumni engage with students and post jobs/internships) Employer and Alumni Associate, UB Career Services716-645-4630caj78@buffalo.edu

Kristi Fields (Helps alumni with their careers)UB Alumni Career Services, Office of Alumni Engagement716-645-3318kfields3@buffalo.edu

SHOW AND TELL

Ok, enough PowerPoint…Let’s play…