using google+ as part of your marketing strategy #mozinar

Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Jeff  Sauer  

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Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Your Google+ Guide

2  

Jeff  Sauer  Marketer  and  Entrepreneur  Vice  President    Three  Deep  Marke5ng  St.  Paul,  MN,  USA  h/p://gplus.to/jeffsauer      

GOOGLE+ BASICS

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

What is Google+?

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is the #2 Social Network

Photo  Credit:  Lincolnian  (Brian)  via  Compfight  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Over 350 Million Active Users

More  Google+  Stats  Here:  hFp://www.techhive.com/ar5cle/2026521/google-­‐outranks-­‐twiFer-­‐as-­‐no-­‐2-­‐social-­‐network-­‐aPer-­‐facebook.html    And  Here:  hFp://www.businessinsider.com/google-­‐plus-­‐is-­‐outpacing-­‐twiFer-­‐2013-­‐5    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

But to many, Google+ is…

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

To me, Google+ is Ubiquitous

Google+  is  Google  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Chrome is Google Plus

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Gmail is Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

YouTube is Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google Maps is Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Mobile is Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Content

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is the Connective Tissue of the Top Web Properties

Top  US  Web  Proper5es:  hFp://www.marke5ngcharts.com/category/top-­‐us-­‐web-­‐proper5es/      

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  How  to  Contact  You  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  How  to  Contact  You   Google  Knows  Where  You  Write  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  Where  You  Work  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  Where  You  Work   Google  Knows  Your  Demographics  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Your Friends Aren’t on Google+?

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make New Friends!

ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER

Post Your Content to Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Share the Old Fashioned Way

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Better: Auto Post Your Content

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Automatically Post From WordPress to Google+

Why  I  Chose  SNAP:  hFp://www.jeffaly5cs.com/best-­‐wordpress-­‐plugin-­‐social-­‐media-­‐auto-­‐pos5ng/      

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Circles  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Circles  

Images  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Reshares  Circles  

Images  

Circle  Mar5n:  hFps://plus.google.com/+Mar5nShervington        

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Utilize Google+ Content Strategies

Excellent  Google  Plus  Content  Strategies  from  Copyblogger:  hFp://www.copyblogger.com/google-­‐plus-­‐content-­‐strategies/    

Images Are Powerful

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Sharing Links is so Boring

Underwhelming  Response  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Image Posts Turn Heads!

Same  Post,  Tremendous  Response  

Images  Gain  Real  Estate!  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Images Have Metrics Too!

Bonus:  See  How  Many  People  Viewed  Your  

Image  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Top Engagers Use Images

Engagement  With  Every  

Post  

Circle  Rebekah:  hFp://gplus.to/RebekahRadice      

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Cyrus Clearly Knows What He’s Doing

Circle  Cyrus:  hFp://gplus.to/CyrusShepard        

Leverage Communities

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Engage with Communities

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Notifications Increase Engagement

Turn  On  No5fica5ons  and  

Increase  Community  Engagement  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Beware of Notification Overload

10-­‐20  Extra  Emails  a  Day  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Community Benefits: Connecting

Befriend  New  People  Globally  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Community Benefits: Sharing

Befriend  New  People  Globally   Targeted  Sharing  Opportuni5es  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Community Benefits: Quantifying

A  Public  Community  +1  Increases  Your  Website  Share  

Count  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

No Community? Create Your Own!

Mention Other +People

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Tag People in Posts

Let  People  Know  You  Shared  Their  Content    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Tag People in Posts

Get  Others  to  No5ce  Your  Content  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Tag People in Posts

Advanced  Google+  Networking  Strategy:  hFp://maximizesocialbusiness.com/google-­‐plus-­‐strategy-­‐networking-­‐8209/    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Create Shared Circles

Make  Some  Awesome  Google+  Friends:  hFp://bit.ly/shared_circle    

Authorship Through Google+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

We All Know What Authorship Is

This  is  Authorship  

This  is  Authorship  

This  is  Authorship  

This  is  Authorship  

This  is  Authorship  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Choose Your Prettiest Photo

Profile  Picture  Op5miza5on:  hFp://moz.com/blog/google-­‐author-­‐photos    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Mark Up Your Website

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Mark Up Your Website

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Mark Up Your Website

Defini5ve  Guide  to  Google  Authorship  Markup:  hFp://searchengineland.com/the-­‐defini5ve-­‐guide-­‐to-­‐google-­‐authorship-­‐markup-­‐123218    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You May Just See Yourself in Search

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Authorship Beyond Webpages

Google  Authorship  Beyond  Webpages:  hFp://searchengineland.com/expanding-­‐google-­‐authorship-­‐beyond-­‐webpages-­‐160782      

PPT  Files  

Excel  Files  

Word  Docs  

Image  Files  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Authorship for Slideshare

How  to  Claim  Authorship  for  Slideshare:  hFp://www.slideshare.net/marktraphagen/how-­‐to-­‐claim-­‐google-­‐authorship-­‐for-­‐slideshare    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Isn’t Authorship Dead?

Authorship  is  Dead,  Long  Live  Authorship:  hFp://www.blindfiveyearold.com/authorship-­‐is-­‐dead-­‐long-­‐live-­‐authorship    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Best Place to Learn About Authorship?

On  Google+!  

Google  Authorship  Community:  hFps://plus.google.com/communi5es/104474428845467390263    

Google+ Impact on Search Rankings

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

My Google+ Experiment

Google  Plus  Case  Study:  hFp://www.jeffaly5cs.com/establish-­‐google-­‐plus-­‐authority/      

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Some Agree

Google  Plus  Search  Ranking  Correla5ons:  hFp://moz.com/blog/google-­‐plus-­‐correla5ons    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Others Disagree

Google  Plus  Search  Impact:  hFp://www.stonetemple.com/measuring-­‐google-­‐plus-­‐impact-­‐on-­‐search-­‐rankings/    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Matt Cutts Says No

Google+  Correla5on:  hFps://news.ycombinator.com/item?id=6243451  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Yet We See Rankings Like This

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

And This…

Google  Plus  in  Search  Results:  What  Causes  Ranking?  hFp://www.virante.org/blog/2013/09/18/google-­‐plus-­‐posts-­‐search-­‐results-­‐causes-­‐ranking/    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Verdict:

More  Work  to  be  Done  

MEASURING GOOGLE+

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Have You in Circles?

How  Many  Circles  Are  You  In?  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Have You in Circles?

KPI:  Total  Circles  >  1,000  

Resources:  Circle  Count  tracks  most  followed  profiles  and  pages,  as  well  as  engagement  with  content.  Their  Chrome  extension  is  also  quite  handy.    Check  the  PageRank  of  your  Google+  profile  with  prchecker.net.  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Are Engaging?

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Are Engaging?

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Are Engaging?

KPI:  5  Ac5ons/Post  

Resources:  Start  with  reading  How  to  Grow  Your  Google+  Engagement  from  Social  Media  Examiner  and  then  study  the  list  of  People  with  Highly  Engaged  Content  on  Google+  from  Circle  Count.  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Did Your Content Create a Ripple Effect?

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Did Your Content Create a Ripple Effect?

KPI:  Create  a  Ripple  

Resources:  You  can  view  Ripples  for  any  page  using  the  Find  Ripples  bookmarklet  from  Blind  Five  Year  Old  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Followers of Your Google+ Page

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Followers of Your Google+ Page

KPI:    Total  Followers  >  1000  

Resources:  Direct  link  to  the  create  a  Google+  Page  sec5on  of  Google’s  website.  Get  your  Google+  Badgeto  place  on  your  website  directly  from  Google.  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ Author Stats

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ Author Stats

KPI:  Clicks  >  500  in  30  Days  

Resources:  Direct  link  to  Google  Author  Stats  in  Webmaster  Tools.  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Are You Using GA to Track Social?

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Are You Using GA to Track Social?

Resources:  Introduc5on  to  Social  Sharing  from  Google  Analy5cs.  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Are You Using GA to Track Social?

KPI:  >100  Visits/Month  from  Google+  

Resources:  Introduc5on  to  Social  Sharing  from  Google  Analy5cs.  

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ Measurement Guide

Resources:  hFp://www.jeffaly5cs.com/measuring-­‐google-­‐plus/    

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Your Turn

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Thank You!

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Jeff  Sauer  Marketer  and  Entrepreneur  Vice  President    Three  Deep  Marke5ng  St.  Paul,  MN,  USA  h/p://gplus.to/jeffsauer      

 Email:  jeff.sauer@gmail.com    TwiFer:  @jeffaly5cs    Website:  hFp://www.jeffaly5cs.com    

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