using google+ as part of your marketing strategy #mozinar

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Using Google+ as Part of Your Marke5ng Strategy Jeff Sauer Join us on Twi/er at #Mozinar Ques5ons or problems? Email [email protected]

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Read all about the background story of this presentation here: http://www.jeffalytics.com/google-plus-mozinar/ 17 Things You Should Know About Google Plus 1) Google Plus is the #2 Social Network 2) Google+ is Your Identity to Google 3) Google+ is a Great Place to Make Friends 4) Make Sure You Post the Content You Create to Google+ 5) Sharing Other Peoples Content is Important Too 6) Create a Content Strategy for Google Plus 7) Images Are Powerful 8) Top Engagers Almost Exclusively Post Images 9) Bonus Tip: Using Images Brings Further Measurement Opportunities 10) Engage with Communities 11) Notifications Increase Engagement 12) Can’t Find a Community? Start Your Own! 13) Tag People Whenever You Post 14) Create Shared Circles 15) Understand the Benefits of Authorship 16) Google Plus Impact on Search Rankings? 17) Don’t Forget to Measure Your Activity and Set Goals

TRANSCRIPT

Page 1: Using Google+ as Part of Your Marketing Strategy #Mozinar

Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Jeff  Sauer  

Join  us  on  Twi/er  at  #Mozinar  Ques5ons  or  problems?  Email  [email protected]  

Page 2: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Your Google+ Guide

2  

Jeff  Sauer  Marketer  and  Entrepreneur  Vice  President    Three  Deep  Marke5ng  St.  Paul,  MN,  USA  h/p://gplus.to/jeffsauer      

Page 3: Using Google+ as Part of Your Marketing Strategy #Mozinar

GOOGLE+ BASICS

Page 4: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

What is Google+?

Page 5: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is the #2 Social Network

Photo  Credit:  Lincolnian  (Brian)  via  Compfight  

Page 6: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Over 350 Million Active Users

More  Google+  Stats  Here:  hFp://www.techhive.com/ar5cle/2026521/google-­‐outranks-­‐twiFer-­‐as-­‐no-­‐2-­‐social-­‐network-­‐aPer-­‐facebook.html    And  Here:  hFp://www.businessinsider.com/google-­‐plus-­‐is-­‐outpacing-­‐twiFer-­‐2013-­‐5    

Page 7: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

But to many, Google+ is…

Page 8: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

To me, Google+ is Ubiquitous

Google+  is  Google  

Page 9: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Chrome is Google Plus

Page 10: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Gmail is Google+

Page 11: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

YouTube is Google+

Page 12: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google Maps is Google+

Page 13: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Mobile is Google+

Page 14: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Content

Page 15: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Google+

Page 16: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is the Connective Tissue of the Top Web Properties

Top  US  Web  Proper5es:  hFp://www.marke5ngcharts.com/category/top-­‐us-­‐web-­‐proper5es/      

Page 17: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  How  to  Contact  You  

Page 18: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  How  to  Contact  You   Google  Knows  Where  You  Write  

Page 19: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  Where  You  Work  

Page 20: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ is Your Identity to Google

Google  Knows  Where  You  Work   Google  Knows  Your  Demographics  

Page 21: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Your Friends Aren’t on Google+?

Page 22: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make New Friends!

Page 23: Using Google+ as Part of Your Marketing Strategy #Mozinar

ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER

Page 24: Using Google+ as Part of Your Marketing Strategy #Mozinar

Post Your Content to Google+

Page 25: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Share the Old Fashioned Way

Page 26: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Better: Auto Post Your Content

Page 27: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Automatically Post From WordPress to Google+

Why  I  Chose  SNAP:  hFp://www.jeffaly5cs.com/best-­‐wordpress-­‐plugin-­‐social-­‐media-­‐auto-­‐pos5ng/      

Page 28: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Page 29: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Circles  

Page 30: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Circles  

Images  

Page 31: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Make Sure to Share Other Content Too

Videos  

Reshares  Circles  

Images  

Circle  Mar5n:  hFps://plus.google.com/+Mar5nShervington        

Page 32: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Utilize Google+ Content Strategies

Excellent  Google  Plus  Content  Strategies  from  Copyblogger:  hFp://www.copyblogger.com/google-­‐plus-­‐content-­‐strategies/    

Page 33: Using Google+ as Part of Your Marketing Strategy #Mozinar

Images Are Powerful

Page 34: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Sharing Links is so Boring

Underwhelming  Response  

Page 35: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Image Posts Turn Heads!

Same  Post,  Tremendous  Response  

Images  Gain  Real  Estate!  

Page 36: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Images Have Metrics Too!

Bonus:  See  How  Many  People  Viewed  Your  

Image  

Page 37: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Top Engagers Use Images

Engagement  With  Every  

Post  

Circle  Rebekah:  hFp://gplus.to/RebekahRadice      

Page 38: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Cyrus Clearly Knows What He’s Doing

Circle  Cyrus:  hFp://gplus.to/CyrusShepard        

Page 39: Using Google+ as Part of Your Marketing Strategy #Mozinar

Leverage Communities

Page 40: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Engage with Communities

Page 41: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Notifications Increase Engagement

Turn  On  No5fica5ons  and  

Increase  Community  Engagement  

Page 42: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Beware of Notification Overload

10-­‐20  Extra  Emails  a  Day  

Page 43: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Community Benefits: Connecting

Befriend  New  People  Globally  

Page 44: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Community Benefits: Sharing

Befriend  New  People  Globally   Targeted  Sharing  Opportuni5es  

Page 45: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Community Benefits: Quantifying

A  Public  Community  +1  Increases  Your  Website  Share  

Count  

Page 46: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

No Community? Create Your Own!

Page 47: Using Google+ as Part of Your Marketing Strategy #Mozinar

Mention Other +People

Page 48: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Tag People in Posts

Let  People  Know  You  Shared  Their  Content    

Page 49: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Tag People in Posts

Get  Others  to  No5ce  Your  Content  

Page 50: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Tag People in Posts

Advanced  Google+  Networking  Strategy:  hFp://maximizesocialbusiness.com/google-­‐plus-­‐strategy-­‐networking-­‐8209/    

Page 51: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Create Shared Circles

Make  Some  Awesome  Google+  Friends:  hFp://bit.ly/shared_circle    

Page 52: Using Google+ as Part of Your Marketing Strategy #Mozinar

Authorship Through Google+

Page 53: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

We All Know What Authorship Is

This  is  Authorship  

This  is  Authorship  

This  is  Authorship  

This  is  Authorship  

This  is  Authorship  

Page 54: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Choose Your Prettiest Photo

Profile  Picture  Op5miza5on:  hFp://moz.com/blog/google-­‐author-­‐photos    

Page 55: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Mark Up Your Website

Page 56: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Mark Up Your Website

Page 57: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You Mark Up Your Website

Defini5ve  Guide  to  Google  Authorship  Markup:  hFp://searchengineland.com/the-­‐defini5ve-­‐guide-­‐to-­‐google-­‐authorship-­‐markup-­‐123218    

Page 58: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

You May Just See Yourself in Search

Page 59: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Authorship Beyond Webpages

Google  Authorship  Beyond  Webpages:  hFp://searchengineland.com/expanding-­‐google-­‐authorship-­‐beyond-­‐webpages-­‐160782      

PPT  Files  

Excel  Files  

Word  Docs  

Image  Files  

Page 60: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Authorship for Slideshare

How  to  Claim  Authorship  for  Slideshare:  hFp://www.slideshare.net/marktraphagen/how-­‐to-­‐claim-­‐google-­‐authorship-­‐for-­‐slideshare    

Page 61: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Isn’t Authorship Dead?

Authorship  is  Dead,  Long  Live  Authorship:  hFp://www.blindfiveyearold.com/authorship-­‐is-­‐dead-­‐long-­‐live-­‐authorship    

Page 62: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Best Place to Learn About Authorship?

On  Google+!  

Google  Authorship  Community:  hFps://plus.google.com/communi5es/104474428845467390263    

Page 63: Using Google+ as Part of Your Marketing Strategy #Mozinar

Google+ Impact on Search Rankings

Page 64: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

My Google+ Experiment

Google  Plus  Case  Study:  hFp://www.jeffaly5cs.com/establish-­‐google-­‐plus-­‐authority/      

Page 65: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Some Agree

Google  Plus  Search  Ranking  Correla5ons:  hFp://moz.com/blog/google-­‐plus-­‐correla5ons    

Page 66: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Others Disagree

Google  Plus  Search  Impact:  hFp://www.stonetemple.com/measuring-­‐google-­‐plus-­‐impact-­‐on-­‐search-­‐rankings/    

Page 67: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Matt Cutts Says No

Google+  Correla5on:  hFps://news.ycombinator.com/item?id=6243451  

Page 68: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Yet We See Rankings Like This

Page 69: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

And This…

Google  Plus  in  Search  Results:  What  Causes  Ranking?  hFp://www.virante.org/blog/2013/09/18/google-­‐plus-­‐posts-­‐search-­‐results-­‐causes-­‐ranking/    

Page 70: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Verdict:

More  Work  to  be  Done  

Page 71: Using Google+ as Part of Your Marketing Strategy #Mozinar

MEASURING GOOGLE+

Page 72: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Have You in Circles?

How  Many  Circles  Are  You  In?  

Page 73: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Have You in Circles?

KPI:  Total  Circles  >  1,000  

Resources:  Circle  Count  tracks  most  followed  profiles  and  pages,  as  well  as  engagement  with  content.  Their  Chrome  extension  is  also  quite  handy.    Check  the  PageRank  of  your  Google+  profile  with  prchecker.net.  

Page 74: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Are Engaging?

Page 75: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Are Engaging?

Page 76: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

How Many People Are Engaging?

KPI:  5  Ac5ons/Post  

Resources:  Start  with  reading  How  to  Grow  Your  Google+  Engagement  from  Social  Media  Examiner  and  then  study  the  list  of  People  with  Highly  Engaged  Content  on  Google+  from  Circle  Count.  

Page 77: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Did Your Content Create a Ripple Effect?

Page 78: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Did Your Content Create a Ripple Effect?

KPI:  Create  a  Ripple  

Resources:  You  can  view  Ripples  for  any  page  using  the  Find  Ripples  bookmarklet  from  Blind  Five  Year  Old  

Page 79: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Followers of Your Google+ Page

Page 80: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Followers of Your Google+ Page

KPI:    Total  Followers  >  1000  

Resources:  Direct  link  to  the  create  a  Google+  Page  sec5on  of  Google’s  website.  Get  your  Google+  Badgeto  place  on  your  website  directly  from  Google.  

Page 81: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ Author Stats

Page 82: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ Author Stats

KPI:  Clicks  >  500  in  30  Days  

Resources:  Direct  link  to  Google  Author  Stats  in  Webmaster  Tools.  

Page 83: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Are You Using GA to Track Social?

Page 84: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Are You Using GA to Track Social?

Resources:  Introduc5on  to  Social  Sharing  from  Google  Analy5cs.  

Page 85: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Are You Using GA to Track Social?

KPI:  >100  Visits/Month  from  Google+  

Resources:  Introduc5on  to  Social  Sharing  from  Google  Analy5cs.  

Page 86: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Google+ Measurement Guide

Resources:  hFp://www.jeffaly5cs.com/measuring-­‐google-­‐plus/    

Page 87: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Your Turn

Page 88: Using Google+ as Part of Your Marketing Strategy #Mozinar

Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  

Thank You!

88  

Jeff  Sauer  Marketer  and  Entrepreneur  Vice  President    Three  Deep  Marke5ng  St.  Paul,  MN,  USA  h/p://gplus.to/jeffsauer      

Page 89: Using Google+ as Part of Your Marketing Strategy #Mozinar

 Email:  [email protected]    TwiFer:  @jeffaly5cs    Website:  hFp://www.jeffaly5cs.com    

   Find  this  recorded  #Mozinar  and  slide  deck  at  hFp://moz.com/webinars  very  soon!