uptown charlotte marketing presentation 2-1

F & HTalent & Marketing Agency

Uptown Charlotte Marketing

F&H Talent & Marketing Agency

Overview● Why We’re Different● Uptown Charlotte Marketing● Marketing Solutions● Talent● Fee Structure

Why We’re Different

Our Mission● To be a resource for those that dare to

dream big

● Help our clients generate high returns that contribute to long-term growth and success

Services● Leverage the talent of performing artists and

creative professionals to promote our clients

● Uptown Charlotte Marketing

● Promotional Events Services

Talent● Models● Artists/Bands/DJs● Actors● Dancers● Street Performers● Graphic Designers● Photographers● Videographers

Industry Solutions● Health & Fitness● Pro & College Sports● Restaurants and Bars● Music & Entertainment● Fashion & Clothing & Apparel● College Campuses & Students● Beverages

Uptown Charlotte Marketing

Marketing Objectives● Increase brand presence Uptown Charlotte● Reach target demographic that works, plays,

or lives Uptown Charlotte● Generate media attention● Increase customer traffic● Increase sales and profits

Work Uptown

Live Uptown

Play Uptown

Why Promote Uptown?

Advantageous Statistics

● 23,000 Pedestrians Crossing Trade & Tryon Daily

● 25 million people visit Charlotte's center city every year

● Uptown is considered to be a ‘3 Mile Ring’ circling

● Uptown is 2 Square Miles

● 46,308 Uptown Parking Spaces

Tryon & Trade Street, Uptown Charlotte

Business & Employment

● 100,000 employees work Uptown

● 35,000 employees work in Health Industry

● 31,500 employees work in Supportive Services Industry

● 21,000 employees work in Banking & Finance Industry

● 11,000 employees work in Energy Industry

Residence & Living

● 25,000 people live Uptown and Southend

● 72% of Uptown & South End residents are between

ages of 20 and 49

● 2,646 multifamily units are Uptown

● Nearly 30,000 people attend Uptown college campuses

Entertainment & Leisure

● Over 350 retailers, 400 restaurants, 50 nightlife venues

● Over 500,000 people visit Uptown museums and arts

centers each year

● Nearly 2 million people attend sporting events Uptown

each year

Nearly 2 million people attend sporting events Uptown

Return on Investment

Industry Expertise● Health & Fitness

● Pro & College Sports

● Restaurants and Bars

● Music & Entertainment/ Nightlife

● Fashion & Apparel

● College Campuses & Students

● Alcohol, Energy Drinks, & Other Beverages

Campaign● Campaign Budget

o $

● Campaign Benefito $

Return on Investment● Cost Per Recipient

o $

● Cost Per Responseo $

● Cost Per Conversiono $

● Return on Investment (ROI)o %

Web & Social Media Benefits● Website Lead Generation

● Social Media Lead Generation

● Social Media Retention

● Online Ad Lead Generation

Additional Benefits● Customer Traffic Generated

● PR Mentions

● Repeat Customer

● Word of Mouth Generated

Marketing Solutions

Promotional Solutions● Promotional Events● Brand Ambassadors● Promotional Street Teams & Flyer

Distribution● Professional Photography● Video Commercial Production● Radio Commercial Production● Social Media Marketing● Promo CD & DVD Duplication & Distribution

Talent

Talent

● Models

● Artists/Bands/DJs

● Actors

● Dancers

● Street Performers

Fee Structure

Fee Structure● Promotional Services Packages

o $

● Individual Serviceso $

F & H Talent & Marketing Agency312 West Trade St., Suite 705

Charlotte, NC 28202

Phone: (704) 6147833Email: info@fnhtalent.com

Web: fnhtalent.com