uptown charlotte marketing presentation 2-1
TRANSCRIPT
F & HTalent & Marketing Agency
Uptown Charlotte Marketing
F&H Talent & Marketing Agency
Overview● Why We’re Different● Uptown Charlotte Marketing● Marketing Solutions● Talent● Fee Structure
Why We’re Different
Our Mission● To be a resource for those that dare to
dream big
● Help our clients generate high returns that contribute to long-term growth and success
Services● Leverage the talent of performing artists and
creative professionals to promote our clients
● Uptown Charlotte Marketing
● Promotional Events Services
Talent● Models● Artists/Bands/DJs● Actors● Dancers● Street Performers● Graphic Designers● Photographers● Videographers
Industry Solutions● Health & Fitness● Pro & College Sports● Restaurants and Bars● Music & Entertainment● Fashion & Clothing & Apparel● College Campuses & Students● Beverages
Uptown Charlotte Marketing
Marketing Objectives● Increase brand presence Uptown Charlotte● Reach target demographic that works, plays,
or lives Uptown Charlotte● Generate media attention● Increase customer traffic● Increase sales and profits
Work Uptown
Live Uptown
Play Uptown
Why Promote Uptown?
Advantageous Statistics
● 23,000 Pedestrians Crossing Trade & Tryon Daily
● 25 million people visit Charlotte's center city every year
● Uptown is considered to be a ‘3 Mile Ring’ circling
● Uptown is 2 Square Miles
● 46,308 Uptown Parking Spaces
Tryon & Trade Street, Uptown Charlotte
Business & Employment
● 100,000 employees work Uptown
● 35,000 employees work in Health Industry
● 31,500 employees work in Supportive Services Industry
● 21,000 employees work in Banking & Finance Industry
● 11,000 employees work in Energy Industry
Residence & Living
● 25,000 people live Uptown and Southend
● 72% of Uptown & South End residents are between
ages of 20 and 49
● 2,646 multifamily units are Uptown
● Nearly 30,000 people attend Uptown college campuses
Entertainment & Leisure
● Over 350 retailers, 400 restaurants, 50 nightlife venues
● Over 500,000 people visit Uptown museums and arts
centers each year
● Nearly 2 million people attend sporting events Uptown
each year
Nearly 2 million people attend sporting events Uptown
Return on Investment
Industry Expertise● Health & Fitness
● Pro & College Sports
● Restaurants and Bars
● Music & Entertainment/ Nightlife
● Fashion & Apparel
● College Campuses & Students
● Alcohol, Energy Drinks, & Other Beverages
Campaign● Campaign Budget
o $
● Campaign Benefito $
Return on Investment● Cost Per Recipient
o $
● Cost Per Responseo $
● Cost Per Conversiono $
● Return on Investment (ROI)o %
Web & Social Media Benefits● Website Lead Generation
● Social Media Lead Generation
● Social Media Retention
● Online Ad Lead Generation
Additional Benefits● Customer Traffic Generated
● PR Mentions
● Repeat Customer
● Word of Mouth Generated
Marketing Solutions
Promotional Solutions● Promotional Events● Brand Ambassadors● Promotional Street Teams & Flyer
Distribution● Professional Photography● Video Commercial Production● Radio Commercial Production● Social Media Marketing● Promo CD & DVD Duplication & Distribution
Talent
Talent
● Models
● Artists/Bands/DJs
● Actors
● Dancers
● Street Performers
Fee Structure
Fee Structure● Promotional Services Packages
o $
● Individual Serviceso $
F & H Talent & Marketing Agency312 West Trade St., Suite 705
Charlotte, NC 28202
Phone: (704) 6147833Email: [email protected]
Web: fnhtalent.com
