unite for sight keynote: three insights from dtm's project firefly

design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S EI N N O V A T I O N F O R S O C I A L E N T E R P R I S ENN N ON O V AV A T IT I O NO N FF O RO R SS O CO C I AI A LL E NE N T ET E R PR P R IR I S ES EII

PROJECT FIREFLY

WhatDesign that Matters

WhereIn-Context Field Research

Newborn Technology Development

Who

The NeedProject Firefl y

In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and Southeast Asia

-NEED-a trusted, safe, affordable tool to provide infants with blue light therapy in the mothers’ room

Sub-title

//01 //02 //03

Unburden the System

//01

Unburden the System

Nationally //01

//01

//01

Unburden the System

In-Hospital //01

//01//01

//01

“This is very suitable for Vietnam because of the psychology of Vietnamese mothers - they want their baby beside them. It makes for a friendly hospital environment.”

- Bui Van ChanVice DirectorHa Duong Pediatric Hospital //01

EngenderTrust

//02

“Firefl y is very easy to use because you don’t have a adjust the height, anyone can use it - nurses, mothers, and midwives.”

- Ngo Min ChuongDirectorNam Dim Provincial Hospital //02

Aff ordableNot Cheap

//03

“You need buy-in to the therapy. Even in the U.S., when you tell parents their baby has a potentially dangerous condition and we’re just going to shine a light on them, there is disbelief.”

- Dr. Steven RingerHead of Newborn MedicineBrigham and Women’s Hospitalll//03