unite for sight keynote: three insights from dtm's project firefly
DESCRIPTION
On April 16, 2011, Design that Matters Director of Product Development, Elizabeth Johansen, delivered a keynote at the Unite for Sight conference. Elizabeth delivered three key insights to successfully design a medical device for low resource contexts. 1. Unburden the System 2. Engender Trust 3. Affordable, Not Cheap About Unite for Sight The Unite for Sight Global Health & Innovation Conference (#GHIC) is the world's leading and largest global health conference as well as the largest social entrepreneurship conference, with 2,200 professionals and students from all 50 states and more than 55 countries.TRANSCRIPT
design that mattersI N N O V A T I O N F O R S O C I A L E N T E R P R I S EI N N O V A T I O N F O R S O C I A L E N T E R P R I S ENN N ON O V AV A T IT I O NO N FF O RO R SS O CO C I AI A LL E NE N T ET E R PR P R IR I S ES EII
PROJECT FIREFLY
WhatDesign that Matters
WhereIn-Context Field Research
Newborn Technology Development
Who
The NeedProject Firefl y
In order to reduce the volume of otherwise-healthy newborns referred to overloaded national-level hospitals, rural district hospitals in Vietnam and Southeast Asia
-NEED-a trusted, safe, affordable tool to provide infants with blue light therapy in the mothers’ room
Sub-title
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Unburden the System
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Unburden the System
Nationally //01
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Unburden the System
In-Hospital //01
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“This is very suitable for Vietnam because of the psychology of Vietnamese mothers - they want their baby beside them. It makes for a friendly hospital environment.”
- Bui Van ChanVice DirectorHa Duong Pediatric Hospital //01
EngenderTrust
//02
“Firefl y is very easy to use because you don’t have a adjust the height, anyone can use it - nurses, mothers, and midwives.”
- Ngo Min ChuongDirectorNam Dim Provincial Hospital //02
Aff ordableNot Cheap
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“You need buy-in to the therapy. Even in the U.S., when you tell parents their baby has a potentially dangerous condition and we’re just going to shine a light on them, there is disbelief.”
- Dr. Steven RingerHead of Newborn MedicineBrigham and Women’s Hospitalll//03