unique selling propositions how to earn attention…

Unique Selling PropositionsHow to earn attention…

WIFM• This is the only Radio Station your customers listen to

• What’s In It For Me is the only question your advertising needs to answer

• Direct Response Marketing is not UNIQUE to small businesses, all great sales and service businesses use direct response advertising to attract consumer attention.

• Small Business especially Associate level marketing should never move away from DIRECT RESPONSE MARKETING

• Institutional Marketing is for the big boys• Your not a big boy

Advertised Specials How to get

noticed

Differentiation…

Top Hotel Chains Do It

Advertised Specials How to get

noticed

Differentiation…

Groupon Does It

Advertised Specials How to get

noticed

Differentiation…

Hey I need to go in there…

Advertised Specials How to get

noticed

Differentiation…

Why do they want you in the store?

Advertised Specials How to get

noticed

Differentiation…

Wealthy Auto Dealers Do It…

$14,888

Why would you advertise a $19,820 car for $14,888

Advertised Specials How to get

noticed

Differentiation…

It’s not just about price…

Advertised Specials How to get

noticed

Differentiation…

It’s not just about price…

Advertised Specials How to get

noticed

Differentiation…

It’s not just about price…

Unique Selling Proposition

• Is tough on the service provider

• Has an enormous perception of value for the consumer

• Pushes the edge of the envelope “is it too good to be true”

• Generates an internal dialogue for your prospect…– Wow…how can they do that?– Man…that is aggressive, I like them?– That’s what I’m Talking about.– Is this for real???

» HOW CAN YOU DO THAT?» IS THIS FOR REAL?

A Very Productive

Residential Real Estate

Highest Possible Price

Fastest Sale Possible

Least Inconvenience

Control Over The Outcome

Honest Answers

Free Staging Services

Short Term Listing Agreement

Buy w/Use this truck for free

30*60*90 Day Sale Guarantee

Guaranteed Short Sale

Residential Real Estate

Real Estate Staging Expert Designation from Associate Worx

Residential Real Estate

Residential Real Estate

Residential Real Estate

Same Listing Tool

Move With Me and Use this Truck for free…

$150 once or $600 per month

Residential Real Estate

Move with me and Use This Truck for Free

Residential Real Estate

Residential Real Estate

Residential Real Estate

Residential Real Estate

We will Short Sale your home…

You pay No Commissions!!!

No Fees!

No Matter How Much You Owe

Residential Real Estate

NEW GOVERNMENT PROGRAM:

Includes No Cost To Short Sale Your HomeFree Legal Representation, Free Real Estate CommissionYou Pay Nothing Under Federal HAFA ProgramNo Lien, No Judgment, No Fees, No Risk. Guaranteed.

Call Now for 15 minute over the phone QualificationsYOU PAY NOTHING!!!

Residential Real Estate

UPGRADE WORX PROGRAM

Sell Your Current Home Then Buya Larger Home and SAVE THOUSANDS

If you can close by November 30th

Residential Real Estate

EMPTY NESTER WORXSell Your Current Home Then Buy

a Smaller more Affordable OneAnd Save Ten’s of Thousands.

If you can close by November 30th

Residential Real Estate

Ask me about our FOR SALE BY OWNER assistance Program“A Free Service Since 1986”

Qualify Buyers – Review Contracts – Write AddendumsEliminate Loopholes – Protect Your Interests

Free Professional Color BrochureProfessional Photo & Virtual Tour

Residential Real Estate

Wednesday WorxshopSpecial listing agreements including …

• For Sale By Owner Assistance Program• Fire Worx Program• Upgrade Worx Program• Empty Nester Worx Program• My Worx Advantage Listing Agreement• Guaranteed Results Program• Law Enforcement Appreciation• Firefighter Appreciation• Teacher Appreciation• Armed Forces & Veteran Appreciation

*All special offers and Unique Selling Propositions are Market Area and Market Condition Specific and may not be utilized without the expressed written permission of the Broker.

Each office is independently owned and operated. 

Residential Real Estate

Which Tool is Useful

Staging Designation

How to Implement Unique Selling Propositions to Generate More Income.

“Implementation of USPs”

Wednesday September 25th, 2013Noon eastern