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State ConferenceAgenda

69th ANNUAL COLORADO DECA

STATE LEADERSHIP CONFERENCE FEBRUARY 24-26, 2019

Broadmoor Hotel Colorado Springs, Colorado

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Conference Headquarters—Broadmoor Hall

Saturday, February 23, 2019

12:00pm – 5:00pm Pick up registration materials, Broadmoor Hall 9:00pm – 11:00pm Broadmoor Hall DECA Headquarters 11:00 pm Curfew Sunday, February 24, 2019

7:00am -8:30 am Written Event Judges Breakfast Broadmoor Hall 8:00am -9:30am Pick up registration materials Broadmoor Hall DECA Headquarters 8:30am -11:30am Written Event Judges read entries Broadmoor Hall 10:00 am - 11:30 am Coordinators' Meeting and CMEA Meeting International Center South 10:00 am – 4:00 pm Student ID Verification Broadmoor Hall - Registration Desk, Main Floor 11:30 am - 12:00 pm State Officer Selection Committee Briefing Donald Ross - Golf Club

12:00 pm - 12:45 pm State Officer Candidate Briefing (Candidates and their Advisor must attend) Donald Ross – Golf Club 12:00pm – 12:45pm State Officer Selection Committee luncheon Donald Ross - Golf Club 11:45am – 12:30pm Written Event Judges Luncheon Broadmoor Hall A

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12:30 pm - 1:00 pm WRITTEN EVENT ADVISORS BRIEFING AND EVENT PREP Broadmoor Hall A Business Operations Research Events Chapter of Excellence Chapter Team Events Entrepreneurship Events Integrated Marketing Campaign Events Professional Selling and Consulting Events 12:30 pm - 1:00 pm INDIVIDUAL SERIES EVENTS, TEAM EVENTS, PRINCIPLE EVENTS ADVISORS BRIEFING Broadmoor Hall B Principles of Business Administration Events Team Decision Making Events Individual Series Events 12:45 pm - 5:00 pm STATE OFFICER CANDIDATE SPEECHES Donald Ross - Golf Club 1:00 pm – 5:45 pm. PARTICIPANT WORKSHOPS

Rocky Mountain Ballroom - Broadmoor West (425 students per workshop) 1:00pm – 2:00am 3:30pm – 4:30pm

And And 2:15am – 3:15 pm 4:45pm – 5:45pm

1:00 pm – 7:00 pm WRITTEN EVENTS, FINANCIAL CONSULTING, PROFESSIONAL SELLING PRESENTATIONS PRELIMS Broadmoor Hall A Business Growth Plan Business Services Operation Research Buying and Merchandising Operations Research Chapter of Excellence Community Service Project Creative Marketing Project Entrepreneurship Promotion Project Financial Consulting Finance Operations Research Financial Literacy Promotion Project Franchise Business Plan Hospitality and Tourism Operations Research Hospitality and Tourism Professional Selling Independent Business Plan Innovation Plan Integrated Marketing Campaign – Event Integrated Marketing Campaign – Product Integrated Marketing Campaign – Service International Business Plan Learn and Earn Project Professional Selling Public Relations Project Sports and Entertainment Marketing Operations Research Start-Up Business Plan

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5:00 pm – 8:00 pm DECA Dinner Buffet Lake Terrace Dining Room 6:15 pm - 7:30 pm STATE OFFICER CANDIDATE SPEECHES (if needed) Donald Ross - Golf Club

7:15 pm - 7:30 pm ADVISORS ASSIGNED TO TAKE LUNCHEON TICKETS Registration Desk, Main Floor - Broadmoor Hall

8:00 pm - 10:00 pm OPENING SESSION Broadmoor Hall B 11:00 pm CURFEW (in your room)

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Monday, February 25, 2019

6:45 am - 7:00 am JUDGES CHECK-IN AND CONTINENTAL BREAKFAST (INDIVIDUAL, TEAM) Broadmoor Hall A

7:00 am - 8:30 am JUDGES BRIEFING - EVENT PREP (INDIVIDUAL, TEAM) Broadmoor Hall A 7:00 am -7:30 am JUDGES CHECK-IN AND CONTINENTAL BREAKFAST (WRITTEN EVENTS, PROFESSIONAL SELLING, FINANCIAL CONSULTING

EVENTS) Broadmoor Hall A 8:15 am – 11:30 am Judges Written Event Reading Broadmoor Hall A 8:00 am - 11:45 am STUDENT COMPETITIVE EVENTS (INDIVIDUAL, TEAM)

Broadmoor Hall A Accounting Applications Apparel and Accessories Marketing Automotive Services Marketing Business Finance Business Law and Ethics Team Business Services Marketing Buying and Merchandising Team Entrepreneurship Entrepreneurship Team Financial Services Team Food Marketing Hospitality Services Team Hotel and Lodging Management Human Resources Management Marketing Communications Marketing Management Personal Financial Literacy Principles of Business Management and Administration Principles of Finance Principles of Hospitality and Tourism Principles of Marketing Quick Serve Restaurant Management Restaurant and Food Service Management Retail Merchandising Sports and Entertainment Marketing (individual) Sports and Entertainment Marketing Team Travel and Tourism Team 7:30 am - 4:00 pm EXHIBITS Broadmoor Hall - Lobby 8:30 am - 5:30 pm STATE OFFICER CANDIDATE INTERVIEWS

Donald Ross - Golf Club

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Monday, February 25, 2019

9:30 am – 3:30 PARTICIPANT WORKSHOPS Rocky Mountain Ballroom - Broadmoor West

(427 students per workshop) 9:30 am – 10:30 am 1:30 pm – 2:30 pm And And 10:45am – 11:45am 2:45 pm – 3:45 pm 12:00 pm – 1:00pm LUNCH Assigned seating in International Center, Colorado Hall, Lake Terrace, Robert Trent Jones Sr. Room, West Ballroom, Main Ballroom 12:00 noon – 1:00 pm LUNCH Judges & 2018-19 State Officer Team – Broadmoor Hall

1:00pm – 5:00pm WRITTEN EVENTS, FINANCIAL CONSULTING, PROFESSIONAL SELLING PRESENTATIONS SEMI-FINALS* and FINALS Broadmoor Hall A Business Growth Plan Business Services Operation Research Buying and Merchandising Operations Research Chapter of Excellence Community Service Project Creative Marketing Project Entrepreneurship Promotion Project Fashion Merchandising Promotion Plan Financial Consulting Finance Operations Research Financial Literacy Promotion Project Franchise Business Plan Hospitality and Tourism Operations Research Hospitality and Tourism Professional Selling Independent Business Plan Innovation Plan* Integrated Marketing Campaign – Event Integrated Marketing Campaign – Product Integrated Marketing Campaign – Service International Business Plan Learn and Earn Project Professional Selling Public Relations Project Sports and Entertainment Marketing Operations Research Start-Up Business Plan*

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Monday, February 25, 2019

12:45 pm COORDINATORS CHECK-IN INDIVIDUAL, TEAM, PROFESSIONAL SELLING, FINANCIAL CONSULTING EVENTS

Broadmoor Hall A 1:00 pm - 5:30 pm STUDENT COMPETITIVE EVENTS

Broadmoor Hall A Accounting Applications Apparel and Accessories Marketing Automotive Services Marketing Business Finance Business Law and Ethics Team Business Services Marketing Buying and Merchandising Team Financial Services Team

Food Marketing Hospitality Services Team Hotel and Lodging Management Human Resources Management Marketing Communications Marketing Management Personal Financial Literacy Principles of Business Management and Administration Principles of Finance Principles of Hospitality and Tourism

Principles of Marketing Quick Serve Restaurant Management Restaurant and Food Service Management Retail Merchandising Sports and Entertainment Marketing (individual) Sports and Entertainment Marketing Team Travel and Tourism Team

5:00 pm – 9:00 pm DECA Dinner Buffet Lake Terrace Dining Room 8:30 pm – 11:00 pm. DECA Movie Night Broadmoor Theatre

8:00 pm – 10:30 pm DECA DANCE and Entertainment

Broadmoor Hall

11:00pm CURFEW (in your room)

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Tuesday, February 26, 2019__________________________________

7:00 am - 7:45 am JUDGES BRIEFING – EVENT PREP AND CONTINENTAL BREAKFAST Broadmoor Hall 8:00 am - 1:00 pm STUDENT COMPETITIVE EVENT FINALS

Broadmoor Hall Individual and Team Events Accounting Applications Apparel and Accessories Marketing Automotive Services Marketing Business Finance Business Law and Ethics Team Business Services Marketing Buying and Merchandising Team Entrepreneurship Entrepreneurship Team Financial Services Team Food Marketing Hospitality Services Team Hotel and Lodging Management Human Resources Management Marketing Communications Marketing Management Personal Literacy Finance Principles of Business Management and Administration Principles of Finance Principles of Hospitality and Tourism Principles of Marketing Quick Serve Restaurant Management Restaurant and Food Service Management Retail Merchandising Sports and Entertainment Marketing (individual) Sports and Entertainment Marketing Team Travel and Tourism Team WRITTEN FINALS – BROADMOOR HALL Innovation Plan* Start-Up Business Plan*

Upon entry or exit to PICK-UP TAKE HOME PACKETS Grand Awards Broadmoor Hall – Conference Headquarters

ANY TAKE HOME PACKETS NOT PICKED UP WILL BE DISCARDED. WRITTEN EVENT FINALISTS WILL PICK UP MANUALS FROM JUDGE FOLLOWING PRESENTATION.

1:00 pm - 2:15 pm LUNCHEON

International Center, Colorado Hall, West Ballroom, Lake Terrace, Ross Room, Main Ballroom – by assigned ticket

1:00 pm - 2:15 pm JUDGES LUNCHEON (individual ticket) 2:45 pm - 6:00 pm GRAND AWARDS CEREMONY

Broadmoor Hall

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EVENT SPONSORS Thanks to all of our events sponsors. We could not have a great

conference without you BUSINESS ADMINISTRATIVE CORE (Only first year DECA members) Principles of Business Management and Admin. Principles of Finance Principles of Hospitality and Tourism Principles of Marketing TEAM DECISION MAKING EVENTS Business Law and Ethics TDM Event Buying and Merchandising TDM Event Entrepreneurship TDM Event Financial Services TDM Event Hospitality Services TDM Event Marketing Management TDM Event Sports and Entertainment Marketing TDM Event Travel and Tourism Marketing Management TDM Event INDIVIDUAL SERIES EVENTS Accounting Applications Series Apparel and Accessories Marketing Series Automotive Services Marketing Series Business Finance Series Business Services Marketing Series Entrepreneurship Food Marketing Series Hotel and Lodging Management Series Human Resources Management Series Marketing Communications Series Quick Serve Restaurant Management Series Restaurant and Food Service Management Series Retail Merchandising Series Sports and Entertainment Marketing Series PERSONAL FINANCIAL LITERACY EVENT Personal Financial Literacy

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BUSINESS OPERATIONS RESEARCH EVENTS Business Services Operation Research Event Buying and Merchandising Operations Research Event Finance Operations Research Event Hospitality and Tourism Operations Research Event Sports and Entertainment Operations Research Event CHAPTER TEAM PROJECTS Community Service Project Creative Marketing Research Project Entrepreneurship Promotion Project Financial Literacy Promotion Project Learn and Earn Project Public Relations Project ENTREPRENEURSHIP EVENTS Innovation Plan Start-Up Business Plan Independent Business Plan International Business Plan Business Growth Plan Franchise Business Plan INTEGRATED MARKETING CAMPAIGN EVENTS Integrated Marketing Campaign - Event Integrated Marketing Campaign - Product Integrated Marketing Campaign - Service PROFESSIONAL SELLING EVENTS Financial Consulting Hospitality and Tourism Professional Selling Professional Selling Event STATE ONLY EVENT Chapter of Excellence

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DECA HONORARY LIFE MEMBERS

Colorado Honorary Life International Honorary Life 1967 Fred Betz, Sr. and Marvin G. Linson 1968 None 1969 None 1970 None 1971 Tim Holzer 1972 None 1973 Mike Rock 1974 Gene Bauer, Dave Figlino and Jim Jaeger 1975 Gene Holt and Marian Andrew 1976 Clair Swell and Joseph C. Roberts 1977 Lee Bennet 1978 John Dragon 1979 Joe Anthony and Rose Lipps 1980 June Hendricks and Robert Osmundson 1981 None 1982 James Wilson 1983 None 1984 Tony Rodasta 1985 Shirley Leeper 1986 Leo P. Diaz, Veronica Stallbaumer, James Patrick Gregory 1987 Roey Schmidt and Lil Alma 1988 Roger Peer 1989 Mike Combs 1990 Gordon Westcott and Lyle Wood 1991 Barb McCulloch, Mike Herrera, Debbie Capra 1992 Nick Rougas and Raymond Carl Mulay 1993 George McCulloch 1994 Frank Loner and Donna Miller 1995 Tom Darnell and Kenny Smith 1996 Dan Suazo and Pat Palmer 1997 None 1998 David Ferguson 1999 Glen Edwards 2000 Shirlee Kyle 2001 Brian Canada and John Nolan 2002 Gus Spano 2003 Dianne Duddleson and Brent Davies 2004 Pat Tabor and Jim Tierney 2005 David Richardson and Karen Richardson 2006 Steve Henderson and Bob Purfurst 2007 Jack Gibbs and Ron Post 2008 Chuck Blood and Paul Andrews 2008 Chuck Blood 2009 Darwin Hansen and Steve Urban 2010 Jerry Scavarda 2011 John Bucci 2012 Ted Seiler, Dick McLean, Jean Incitti 2012 Everett “Ev” Vaughan, Shirlee Kyle 2013 Rand Coolman, Barnetta Greenwalt, Diane Pool 2014 Ken Kreutzer 2015 None Awarded 2016 Gary Light, Wade Smith, Laurie Urich, 2017 Glen March, Dave Feamster 2018 Linda Bigley, Danny Showers 2019 ?

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CMEA Outstanding Marketing Educators of Colorado Veteran Teacher New Teacher (5 years or less) 1986 Ron Post (began 2000)

1987 Jack Gibbs

1988 John Bucci

1989 Steve Urban

1990 Karen Richardson

1991 Rand Coolman

1992 Chuck Blood

1993 Jerry Scavarda

1994 Alan Nelms

1995 Darwin Hansen

1996 Ted Seiler

1997 Jim Konrad

1998 Bryan Whiting

1999 Dave Haar

2000 Ken Kreutzer Mark Stevens

2001 Gary Light Jennifer Plonkey

2002 Bruce Potter Mike Patti

2003 Keith McElreath Jamie Wagner

2004 Everett “Ev” Vaughan Gary Tenhulzen

2005 Kolette Back Not Awarded

2006 Patsy Krechel Brad Peer

2007 Mark Stevens Kristi Sampson

2008 Michelle McElreath Dan Sheeks

2009 Mike Diamond Wade Smith

2010 Kelli Buffo Roberto Ocana

2011 Jeff Back Jenny Lerfald

2012 Galen Graf Missy Kreutzer

2013 Mike Patti Courtney Tanguma

2014 Elizabeth Adolphi Katharine Kruse

2015 Jill Valentine Karen Vanhoewyk

2016 Dan Sheeks David Decker

2017 Brad Peer Amber Hall

2018 Sara Mossman JoLynn Baral

2019

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The Friends of DECA awards, Marketing Teacher of the Year awards, and Colorado Honorary Life Membership will be announced at the Opening Ceremonies.

2018-19 COLORADO MARKETING EDUCATION PROGRAMS

AND DECA ADVISORS Adams City HS, Adams City………………………………….. Bradley Hughes Air Academy HS, Colorado Springs .......................................... Aly Johnson Arapahoe HS, Littleton ............................... Erin Grantham*, Jeannie Maney Bear Creek HS, Lakewood ......................................................... Scott Schnell Brighton HS, Brighton...................................... .Missy White, Tara McDonnell Buena Vista HS, Buena Vista...……….………............................ Adam Fuller Castle View HS, Castle Rock ............................. Cindy Gardner, Scott Dowis Centaurus HS, Lafayette ........................................................ Dave Vermillion Chaparral HS, Parker……………………. ..... Sara Mossman, Bonnie Enright, ………………………………………………………………..Stephanie Swanson Chatfield HS, Littleton............................................................. Chanel Chavez Cherokee Trail HS, Aurora .. Missie Schwartz*, Lorna Fairchild, Jess Becker Cherry Creek HS, Englewood…… Dan Sheeks*, Elizabeth Adolphi-Seedorf, …………………………………………………………………………Erica Padzik Cheyenne Mountain HS, Colorado Springs .............................. Willie Roberts Columbine HS, Littleton ............................................................ Bryan Halsey Conifer HS, Conifer ....................................................................... Amber Hall Dakota Ridge HS, Littleton ....................................................... Rachel Caliga Denver East HS, Denver………..……. Annetta Gallegos, Mallory Cleveland* Destinations Academy………………………..…………..Charlene Novakovich Discovery Canyon HS, Colorado Springs…………………Samantha Williams Doherty HS, Colorado Springs………………….Bruce Cole, Ashley Downing Douglas County…………………………………….……… Richard McCarthy* Durango HS, Durango ............................................................ Jessica Bright Eaglecrest HS, Aurora …………………...Brittny Blechar, Neathery Manucci Evergreen HS, Evergreen ........................................................... Bob Newkirk Falcon HS ................................................................................. Lloyd McIntire Fort Collins HS, Fort Collins…………….. Laura Pearson, Rebecca Grabler Fort Lupton HS, Fort Lupton .................................................... JoLynn Baral* Fossil Ridge, HS, Fort Collins ………………Jamie Menefee, Terra Theibaut* ………………………………………………………………………Andy Stevens* Fountain Fort Carson HS, Fountain………………….Mike Patti*, Dana Kruse ……………………………………………………………………….Jake Novotny Glenwood Springs HS, Glenwood Springs ......................... Katherine Proctor Grandview HS, Aurora ............................................................... Larry LaFlam Greeley Central HS, Greeley ................................................. Karah Whiddon Greeley West HS, Greeley ..................................................... Richard Dufault Green Mountain HS, Lakewood ......................................................Van Davis Heritage HS, Littleton………………………………………...…Brian Runyon Highlands Ranch HS, Highlands Ranch .................................. Jamie Young* Horizon HS, Thornton..................................... Jill Valentine*, Justin Schrader John F. Kennedy HS, Denver….…………...............Linda Count, Tina Clark Lakewood HS, Lakewood ..................................................... Wayne Madsen Lamar HS, Lamar ...................................................................... Jenna Randle Legacy HS, Broomfield………………………Tessa Gargano, Carrie Medlock, …………………………………………………………………………Matt Kroupa Legend HS, Aurora…………………….. ........... Sean Farley, Ricardo Ramos Lewis Palmer HS, Monument ................................................. Mike Diamond* Liberty HS, Colorado Springs…………………….Kelly Reuer, Jennifer Dixon Littleton HS, Littleton ................................................................ David Decker* Loveland HS, Loveland ................................................................ Richy Lynn Merino HS, Merino….. ........................................................... Penny Thomson Mesa Ridge HS, Colorado Springs ............ Travis Edmiston, Tammy Zanzig Moffat County HS, Craig ....................................................... Krista Schenck*

Monarch HS, Louisville ............................................................ Jody Bennett* Mountain Range HS, Westminster ..................... Hilary Wimmer, Lori Valdez, …………………………………………………….Thomas Norfolk, Karen Sheff Mountain View HS, Loveland………………..Misti Juergensen Eric Kaufhold, …………………………………………………………………………Dale Walker Mountain Vista HS, Highlands Ranch ............. Candace Dobert, Ryan Triece Northglenn HS, Northglenn ......................................................... Anna Fowler Northridge HS, Greeley .............................................................. Ryan Visser Overland HS, Aurora ............................................................. Roberto Ocana Palmer Ridge HS, Monument……………………..….…….Courtney Bushnell* Pickens Technical College…………………. ………….…. Courtney Tanguma Pine Creek HS, Colorado Springs .......................... Jeff Back*, Lindsay Edy* Pomona HS, Arvada.................................................................. Mary Schiefer Ponderosa HS, Parker ........................... Jennifer Cormier, Matt Chambless Poudre HS, Fort Collins .......................................................... Jeremy Johner Pueblo Centennial HS, Pueblo...................................................... Joe Petrick Pueblo Central HS, Pueblo ......................................................... Kim VanHee Pueblo County HS, Pueblo ............................................................ Erin Lewin Pueblo East HS, Pueblo ................................................Jacqueline Armenta Pueblo South HS, Pueblo ......................................................... Cathy Tkacik Pueblo West HS, Pueblo .............................. Tony Linkowski*, Jarrod Purvis Ralston Valley HS, Arvada ......................................................... Scott Rogers Rampart HS, Colorado Springs............................................... Michael Strait Rock Canyon HS, Highlands Ranch……… . ......Janna Robinett, Allison Doe Rocky Mountain HS, Fort Collins……..Jaelyn Manzanares, Chloe Gluklick, ………………………………………Jonah Beeken, Robert Papp, Lynne Lyell Smoky Hill HS, Aurora.............................. BJ Kingsbaker, Kevin VanWormer STEM School, Highlands Ranch………………………………Karen Ramon Thomas Jefferson HS, Denver Matt Nicolo, Danny Showers Thompson Valley, HS, Loveland .................................................. Don Murray Thornton HS, Thornton ............................. Cassandra Bryning, Scott Gibson Thunder Ridge HS, Highlands Ranch ............................ Genevieve Bennett* University HS, Greeley……..…… ..... ………..…JoEll Matthews, Jessie Kern Valor Christian HS, Highlands Ranch ................. David Haar*, Reagan Sowa Vista Peak Preparatory HS…………………… ...................... Ivan Rodriguez Western Colorado Community College, Grand Junction ....... Megan Englund Westminster HS, Westminster ................................................ Dale Ferguson Widefield HS, Security.................................. Jill Griggs, Brooke Scarborough Dana Anderson, Business & Marketing Program Director Brad Peer, Colorado CTE DECA Director* Linda Bigley, Marketing/DECA Administrative Assistant Jamie Young, Highlands Ranch HS, State Officer Team Advisor* Terra Theibaut, Fossil Ridge HS, State Officer Team Advisor* Kim Reiser, CMEA President* Ryan Alexander, Production Coordinator Jeff Back, Pine Creek HS, State Conference Coordinator* Dan Sheeks, Cherry Creek HS, Competitive Events Committee* David Haar, Valor Christian HS, Competitive Events Committee* Mike Diamond, Lewis Palmer HS, Competitive Events Committee* Courtney Bushnell, Palmer Ridge HS, Competitive Events Committee* (Alt) *DECA Advisory Committee Members Bold = New/reactivated chapters or new advisor

Thanks, advisors, for your dedication to Marketing Education and Colorado DECA!

Broadmoor Hotel

West Towers West Building

South Building

Broadmoor Main Lake Shore

Golf Club

Broadmoor Hall

International Center

Colorado Hall

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BROADMOOR CAMPUS MAP

All events will be held in the Broadmoor Hall. Written events on Sunday and Monday. Professional Selling events, individual and team events in Broadmoor Hall Monday and Tuesday. Officer interviews are in the Golf Club.

THANK YOU to the following Sponsors:

Please visit the Sponsors and other Exhibitors on Monday in Broadmoor Hall

Sponsors: Leeds School of Business at the University of Colorado Boulder Monfort College of Business - University of Northern Colorado MSU of Denver – School of Hospitality, Events, and Tourism Other colleges and exhibitors: MSU School of Business Western Colorado University University of Denver Grand Canyon University Hastings College University of Wyoming CU Denver School of Business Johnson & Wales University International Student Tours United States Navy Vector Marketing True Nature Studio LLC Junior Achievement Huntington Learning Center

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