unconventional retention strategies | johnatan canal

UnconventionalRetention StrategiesJohnatan CanalCEOPipa Studios

Praia Bingo

Pipa Studios

●Mobile/social casino studio, founded in 2012

●35 employees

●Based in Sao Paulo/Brazil

Praia Bingo●Top grossing casino app in Brazil,

Mexico, Spain●Mobile-first●Collection of multiple games in one

app●Translated into 25+ languages

The concept●Inspired on paradisiacal beaches (praia=beach)

●Beach: coexistence, democratic, tolerance and fun

The vision●We strive to create true emotional bonds

●We want players to feel at home and be theirselves

Amazing stories

How Praia goes beyond Bingo?

3STRATEGIES

In-game Chat●24x7 live chat rooms●Place where people play, meet,

exchange game items, answer quizzes, form teams and more

●15 chat leaders in 5 languages

In-game Chat + Instant Messenger

●WhatsApp-like feature●Players exchange direct messages

with their bingo mates and groups●Full integration with promos, events

and team missions

In-game Chat + Instant Messenger + Week of Heart

●We promote campaigns in partnership with NGOs voted by our community

●During one week all revenues from a selected store item are redirected to the campaign

●Last campaigns:○ Cancer Support Center for Children

○ Jello’s Shelter for abandoned dogs

Retention KPIs

What is coming next?●Voice & video messaging●CRM and Customer Support via IM●Bot messaging●Expand Week of Heart campaigns to

more geos

UnconventionalRetention Strategies

Johnatan CanalCEOPipa Studios

Q&A