unconventional retention strategies | johnatan canal
TRANSCRIPT
UnconventionalRetention StrategiesJohnatan CanalCEOPipa Studios
Praia Bingo
Pipa Studios
●Mobile/social casino studio, founded in 2012
●35 employees
●Based in Sao Paulo/Brazil
Praia Bingo●Top grossing casino app in Brazil,
Mexico, Spain●Mobile-first●Collection of multiple games in one
app●Translated into 25+ languages
The concept●Inspired on paradisiacal beaches (praia=beach)
●Beach: coexistence, democratic, tolerance and fun
The vision●We strive to create true emotional bonds
●We want players to feel at home and be theirselves
Amazing stories
How Praia goes beyond Bingo?
3STRATEGIES
In-game Chat●24x7 live chat rooms●Place where people play, meet,
exchange game items, answer quizzes, form teams and more
●15 chat leaders in 5 languages
In-game Chat + Instant Messenger
●WhatsApp-like feature●Players exchange direct messages
with their bingo mates and groups●Full integration with promos, events
and team missions
In-game Chat + Instant Messenger + Week of Heart
●We promote campaigns in partnership with NGOs voted by our community
●During one week all revenues from a selected store item are redirected to the campaign
●Last campaigns:○ Cancer Support Center for Children
○ Jello’s Shelter for abandoned dogs
Retention KPIs
What is coming next?●Voice & video messaging●CRM and Customer Support via IM●Bot messaging●Expand Week of Heart campaigns to
more geos
UnconventionalRetention Strategies
Johnatan CanalCEOPipa Studios
Q&A