tweeting your way to the top mixwest13

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Holly Hammond » Who is this girl?

» Indianapolis born & raised» Marian University Grad, Writing Major» Soccer Player» DigiRel employee for 2+ years» Zac Efron is my soul mate » And the most important thing: I’m addicted to baking

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Tweeting Your Way to the Top

» How to Utilize Social Profiles for Rankings

#Mixwest13 #SocialRank

@drelevance | relevance.com @haleighvic

In the past, this is what Search looked like:

» Owning a website/posting online was for the tech savvy

» Tech savvy individuals were the ones figuring out what works

» Webmasters were able to manipulate websites and backlinks were a huge part of determining what was popular

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And now:

» Social media accounts and blogs allow everyone to have an opinion, not just the tech savvy

» Relevant content has taken center stage with the idea of link earning

» Consumer shopping habits have changed

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Where do we start?

Google’s Answer to Social

Facebook Search Monster

Google’s Courtship of Twitter

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» Orkuto Not very popular in the US,

but very active in Brazil/Indiao Early social network

» Opensocialo Deemed as the war on Facebooko Make it easier to build apps on

social networks, etc.

» Google+o “In this basic, human way, online

sharing is awkward. Even broken. And we aim to fix it.”

o The idea was simple. Make online sharing customizable based on the network you were sharing with

@drelevance | relevance.com @haleighvic

Google Wants to Earn Your Trust

» Google knows consumer habits are changing

» People do research, people read reviews

» People trust what other REAL people are saying

» Google+ is an opportunity to authenticate people & gain trust with consumers

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Case Study: Google+

» Jeff Sauer’s post on YouMoz created buzz for a case study with 4 websites to show correlation of Google+/rankings

(http://www.jeffalytics.com/establish-google-plus-authority/)

@drelevance | relevance.com @haleighvic

@drelevance | relevance.com @haleighvic

So How Do You Mimic These Results?

» Be on Google+ and be real

» Add Authorship Markup

» Focus on local

» Encourage reviews

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Accept Google+ for What it’s Worth

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Specially Packaged Results

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Google acknowledged that Carousel is only 1% of what they would like it to be, meaning it’s

something to keep your eye on & try to evolve with it

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Key Takeaways?

Don’t fake it

Encourage Reviews

Utilize Google+

Add Authorship

@drelevance | relevance.com @haleighvic

@drelevance | relevance.com @haleighvic

Tiny Prints Case Study

» Set targeted goals for Twitter activity» Identify how Twitter will drive rank, traffic» Uncover page and keyword opportunities» Deliver the right message through Tweets

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So How Do You Mimic These Results?

» Optimize Profiles

» Utilize Content Sharing

» #Hashtags and Keyword Rich Tweets

» Link to yourself

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Optimizing Your Profile

» Use a real picture NOT

» Add your real name & real location

» Utilize bio space

» Share!

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@drelevance | relevance.com @haleighvic

Rule of Thirds

1/3

1/3

1/3

Your own content

Content relating to your followers from 3rd party

Being you

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@drelevance | relevance.com @haleighvic

Keywords are still a thing

» Share what you know

» Take into account why people follow you

» Target keywords and #hashtags that relate to you/your website

» If you tweet targeted kw’s, Google picks up on that!

» Encourage followers to share

@drelevance | relevance.com @haleighvic

Link to Yourself!

» Don’t forget… links still matter!

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Key Takeaways?

Create an effective profile

Share your content

#hashtagUtilize keywords

Don’t be shy

@drelevance | relevance.com @haleighvic

@drelevance | relevance.com @haleighvic

@drelevance | relevance.com @haleighvic

» Story Bumping

» Last Actor

» Chronological by Actor

ANOTHER New Newsfeed…

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#theconjuring

@drelevance | relevance.com @haleighvic

@drelevance | relevance.com @haleighvic

Key Takeaways?

Know your audience

Utilize hashtags

Encourage sharing via promotions

Garner recommendations

@drelevance | relevance.com @haleighvic

Questions?