tweeting your way to the top mixwest13

@drelevance | relevance.com @haleighvic

Holly Hammond » Who is this girl?

» Indianapolis born & raised» Marian University Grad, Writing Major» Soccer Player» DigiRel employee for 2+ years» Zac Efron is my soul mate » And the most important thing: I’m addicted to baking


Tweeting Your Way to the Top

» How to Utilize Social Profiles for Rankings

#Mixwest13 #SocialRank


In the past, this is what Search looked like:

» Owning a website/posting online was for the tech savvy

» Tech savvy individuals were the ones figuring out what works

» Webmasters were able to manipulate websites and backlinks were a huge part of determining what was popular


And now:

» Social media accounts and blogs allow everyone to have an opinion, not just the tech savvy

» Relevant content has taken center stage with the idea of link earning

» Consumer shopping habits have changed


Where do we start?

Google’s Answer to Social

Facebook Search Monster

Google’s Courtship of Twitter


» Orkuto Not very popular in the US,

but very active in Brazil/Indiao Early social network

» Opensocialo Deemed as the war on Facebooko Make it easier to build apps on

social networks, etc.

» Google+o “In this basic, human way, online

sharing is awkward. Even broken. And we aim to fix it.”

o The idea was simple. Make online sharing customizable based on the network you were sharing with


Google Wants to Earn Your Trust

» Google knows consumer habits are changing

» People do research, people read reviews

» People trust what other REAL people are saying

» Google+ is an opportunity to authenticate people & gain trust with consumers


Case Study: Google+

» Jeff Sauer’s post on YouMoz created buzz for a case study with 4 websites to show correlation of Google+/rankings

(http://www.jeffalytics.com/establish-google-plus-authority/)

http://www.jeffalytics.com/establish-google-plus-authority/


So How Do You Mimic These Results?

» Be on Google+ and be real

» Add Authorship Markup

» Focus on local

» Encourage reviews


Accept Google+ for What it’s Worth


Specially Packaged Results


Google acknowledged that Carousel is only 1% of what they would like it to be, meaning it’s

something to keep your eye on & try to evolve with it


Key Takeaways?

Don’t fake it

Encourage Reviews

Utilize Google+

Add Authorship


Tiny Prints Case Study

» Set targeted goals for Twitter activity» Identify how Twitter will drive rank, traffic» Uncover page and keyword opportunities» Deliver the right message through Tweets


So How Do You Mimic These Results?

» Optimize Profiles

» Utilize Content Sharing

» #Hashtags and Keyword Rich Tweets

» Link to yourself


Optimizing Your Profile

» Use a real picture NOT

» Add your real name & real location

» Utilize bio space

» Share!


Rule of Thirds

1/3

1/3

1/3

Your own content

Content relating to your followers from 3rd party

Being you


Keywords are still a thing

» Share what you know

» Take into account why people follow you

» Target keywords and #hashtags that relate to you/your website

» If you tweet targeted kw’s, Google picks up on that!

» Encourage followers to share


Link to Yourself!

» Don’t forget… links still matter!


Key Takeaways?

Create an effective profile

Share your content

#hashtagUtilize keywords

Don’t be shy


» Story Bumping

» Last Actor

» Chronological by Actor

ANOTHER New Newsfeed…


#theconjuring


Key Takeaways?

Know your audience

Utilize hashtags

Encourage sharing via promotions

Garner recommendations


Questions?

tweeting your way to the top mixwest13

Technology

tech savvy

amp

results

real

google

share

link

google