tourism, innovation and technology: building the future

Tourism, Innovation and

Technology:Building the

Future

STRATEGIC TOURISM PLAN 2012-2015

MatureDestinations

Smart Destinations

ACTI

ON

S

Definition of Smart Destination

Implementation in Pilot Destinations

31

32

Definition and Design of the Digital Tourism Office

Action Plan for a Public-Public PartnershipRegions Sharing Tech&Best Practices

33

34

Smart Destinations

Objectives- Creation of an Spanish Norm: UNE - Creation of a European Norm: EN - Creation of a ISO Norm

Smart Destinations

An innovative tourism destination, consolidated by means of a cutting-edge technological infrastructure, assuring the sustainable development of tourism territories, accessible to everyone, simplifying visitor's interaction and integration with the environment, while enhancing the quality of the experience at destination and improving inhabitant's quality of life.

Smart Destinations

Improve competitiveness

Improve quality of life of residents

Deeper interaction with destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

To Start…

PPP (Private-Public Partnership):Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").

Cross Action Plan:Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.

Audit, Diagnosis and Action Plan

Smart Destinations

Audit, Diagnosis and Action Plan

Smart Destinations

To Start…

PPP (Private-Public Partnership):Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").

Cross Action Plan:Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.

Audit, Diagnosis and Action Plan

Smart Destinations

PUBLIC PRIVATE

Transports

Hospitality

Gastronomy

Infrastructure

Regulation

Security

Promotion Other resources

Smart Destinations

TOURIST DESTINATION

To Start…

PPP (Private-Public Partnership):Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").

Cross Action Plan:Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.

Audit, Diagnosis and Action Plan

Smart Destinations

Mobility Systems oriented to efficient

management of transport and road congestion

Security Systems oriented to

guarantee and improve the public security

Energy Health Systems oriented to efficient

energy management and sustainable development

Systems oriented to prevention and healthcare (health tourism segment)

•Systems oriented to facilitate the access to history and cultural activities in the destination.

Culture•Open data: generation of new business models and new business opportunities.

Economy

Smart Destinations

• Use of renewable energy: solar, biomass….

• Energy saving in the public lighting through LED technology

• Ambient light measuring sensors. Lighting regulation according to light conditions

• Recycling

• Sensors for the measure of soil moisture for irrigation

Smart Destinations

• Flow Management: sensors and apps

• Traffic situation: IoT (internet of things)

• Traffic Info through Apps

• Parking places

• Tourism for All. Apps for handicapped people

Smart Destinations

• Video-guides • Geo localised touristic routes• Promotion of touristic resources of the

destination

• Full historic immersion through Smart Optics devices (oculus)

• Telecom • Banks • Hotels

Smart Destinations

Tourist Office XXI CenturyA new office concept with a strong technology base and the ability to market the destination in real time: touchscreens, downloads of apps of the tourist destination, booking services, counseling, etc.The tourist office turns into a Digital Information Management System to promote and to market the tourist resources during the entire trip.

Smart Destinations

Pilot Projects

• Free WIFI network (26) and WIMAX: Sensorisation

• App “El Hierro te sigue”

• Hydro-wind power station: “Gorona del Viento”:

0% Emissions

• Social impact

• Support to entrepreneurs and companies:

• Training• Soft loans

Pilot Projects

Proyectos Piloto

• Audit and Action Plan

• Free WIFI area: Playa de Palma• Tourism Apps

• CMX Platform to Monitor Tourists (Customer Mobile Experience)

• Business Intelligence Platform: New Digital Services

(Big Data/Open Data)

• Social impact• Support to entrepreneurs and

companies:• Training• Soft loans

Proyectos Piloto

• Audit and Action Plan

• Free WIFI and WIMAX

• Sensors: flow (Shopping Tourism)

• Apps: destination guides and others

• Social impact

• Support to entrepreneurs and companies:

• Training• Soft loans

Proyectos Piloto

• Audit and Action Plan• Free WIFI and WIMAX

• Tourist Intelligence System/SIT (june 2015):

• Sensors and Apps: flow and behaviour control

• Structured and non Structured Data

• Social impact• Support to entrepreneurs and

companies:• Training• Soft loans

Innovation In

Digital Promotion

Before During After

Inspiration Experiences Memories

Decision

PurchaseSatisfaction

Smart Destinations

InspirationBook your trip to Spain!

PPPTransports, lodgment and activities. Direct sale.

Spain.info

New functionalities:- Responsive- Apps selection - Accessibility

Spain.info

Mobile version

PPPSME

Leading roleHyper

Segmentation

DifferentiationNo Seasonal

InlandInnovation Improve

Competitiviness

Spain.info

Spain.info

Innovation in Mobile

Applications

•Mobility

• Information

•Geolocation

3

Source: The AppDate/SEGITTUR

Needs

Smartphones: Do I have to be there?

Destination

Tourist Resources

Tourist Products

and Services

PlatformSpain in

Apps

Pilot Projects

- Geolocation

- No roaming

- User Generated Content (UGC)

- Social Media

- Gaming

- Accessibility

- Booking and payment

- Monitoring

Destination

Tourist Resources

Tourist Products

and Services

PlatformSpain in

Apps

Pilot Projects

APP TRACK

Pilot Projects

39

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@segittur

@alopezdeavila