tourism, innovation and technology: building the future

Download Tourism, Innovation and Technology: Building the Future

Post on 17-Jul-2015

19 views

Category:

Education

1 download

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

Tourism, Innovation and Technology:

Building the Future

1

STRATEGIC TOURISM PLAN 2012-2015

Mature

Destinations

Smart

Destinations

ACTIONS

Definition of Smart Destination

Implementation in Pilot Destinations

31

32

Definition and Design of the

Digital Tourism Office

Action Plan for a Public-Public Partnership

Regions Sharing Tech&Best Practices

33

34

2

Smart Destinations

Objectives

Creation of an Spanish Norm: UNE

Creation of a European Norm: EN

Creation of a ISO Norm

3

Smart Destinations

An innovative tourism destination, consolidated by means of a cutting-edge technological infrastructure, assuring the sustainable development of tourism territories, accessible to everyone, simplifying visitor's interaction and integration with the environment, while enhancing the quality of the experience at destination and improving inhabitant's quality of life.

Smart Destinations

Improve competitiveness

Improve quality of life of residents

Deeper interaction with destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

Smart Destinations

To Start

PPP (Private-Public Partnership):

Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").

Cross Action Plan:

Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.

Audit, Diagnosis and Action Plan

Smart Destinations

Audit, Diagnosis and Action Plan

Smart Destinations

To Start

PPP (Private-Public Partnership):

Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").

Cross Action Plan:

Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.

Audit, Diagnosis and Action Plan

Smart Destinations

PUBLIC

PRIVATE

Transports

Hospitality

Gastronomy

Infrastructure

Regulation

Security

Promotion

Other resources

Smart Destinations

TOURIST DESTINATION

To Start

PPP (Private-Public Partnership):

Planning the destination to generate comprehensive tourism experiences, everyone is involved: tourism administrations, private sector and civil society ("stake-holders").

Cross Action Plan:

Tourism sector impacts on many sectors. We must view all side effects and coordinate all responsible governance units.

Audit, Diagnosis and Action Plan

Smart Destinations

Systems oriented to efficient management of transport and road congestion

Systems oriented to guarantee and improve the public security

Systems oriented to efficient energy management and sustainable development

Systems oriented to prevention and healthcare (health tourism segment)

Smart Destinations

Energy

Health

Culture

Systems oriented to facilitate the access to history and cultural activities in the destination.

Economy

Open data: generation of new business models and new business opportunities.

Mobility

Security

Use of renewable energy: solar, biomass.

Energy saving in the public lighting through LED technology

Ambient light measuring sensors. Lighting regulation according to light conditions

Recycling

Sensors for the measure of soil moisture for irrigation

Smart Destinations

20

Flow Management: sensors and apps

Traffic situation: IoT (internet of things)

Traffic Info through Apps

Parking places

Tourism for All. Apps for handicapped people

Smart Destinations

21

Video-guides

Geo localised touristic routes

Promotion of touristic resources of the destination

Full historic immersion through Smart Optics devices (oculus)

Telecom

Banks

Hotels

Smart Destinations

Tourist Office XXI Century

A new office concept with a strong technology base and the ability to market the destination in real time: touchscreens, downloads of apps of the tourist destination, booking services, counseling, etc.

The tourist office turns into a Digital Information Management System to promote and to market the tourist resources during the entire trip.

Smart Destinations

23

Pilot Projects

Free WIFI network (26) and WIMAX: Sensorisation

App El Hierro te sigue

Hydro-wind power station: Gorona del Viento:

0% Emissions

Social impact

Support to entrepreneurs and companies:

Training

Soft loans

Pilot Projects

Proyectos Piloto

Audit and Action Plan

Free WIFI area: Playa de Palma

Tourism Apps

CMX Platform to Monitor Tourists

(Customer Mobile Experience)

Business Intelligence Platform: New Digital Services

(Big Data/Open Data)

Social impact

Support to entrepreneurs and companies:

Training

Soft loans

Proyectos Piloto

Audit and Action Plan

Free WIFI and WIMAX

Sensors: flow (Shopping Tourism)

Apps: destination guides and others

Social impact

Support to entrepreneurs and companies:

Training

Soft loans

Proyectos Piloto

Audit and Action Plan

Free WIFI and WIMAX

Tourist Intelligence System/SIT (june 2015):

Sensors and Apps: flow and behaviour control

Structured and non Structured Data

Social impact

Support to entrepreneurs and companies:

Training

Soft loans

Innovation

In

Digital

Promotion

Before During After

Inspiration

Experiences

Memories

Decision

Purchase

Satisfaction

Smart Destinations

Inspiration

Book your trip to Spain!

PPP

Transports, lodgment and activities. Direct sale.

Spain.info

New functionalities:

- Responsive

- Apps selection

- Accessibility

Spain.info

Mobile version

31

Spain.info

32

Differentiation

No Seasonal

Inland

Improve Competitiviness

Innovation

SME

Leading role

PPP

Hyper

Segmentation

Spain.info

33

Innovation in Mobile Applications

Mobility

Information

Geolocation

3

Source: The AppDate/SEGITTUR

Needs

Smartphones: Do I have to be there?

Las apps son clave en relacin con los viajes porque cubren tres necesidades bsicas: movilidad, informacin y consumo geolocalizado.

Dada la importancia del uso del mvil es importante que forme parte de nuestra estrategia de marketing.

El proceso de gestin de un viaje se ha visto enriquecido en todas sus fases gracias a los dispositivos mviles, hasta tal punto que no slo hablamos del mvil como un canal de acceso a la informacin, sino como un verdadero gestor o planificador de nuestro viaje o tiempo libre.

35

Pilot Projects

Esta plataforma provee de con un catlogo de informacin online que cuenta de base con la informacin www.spain.info que permitir a los destinos tursticos crear, administrar y gestionar los recursos de su zona, seleccionando cual ser la ms adecuada para sus usuarios. Adems permite incorporar oferta turstica de servicios a modo de experiencias.

Toda esta informacin permitir al generador de apps dotar al destino de aplicaciones con informacin completa y geolocalizada de todos los recursos y adems se permitir al usuario crear sus propias rutas, agregando aquellos puntos de su inters a su calendario, planificando las visitas en funcin de las distancias entre los puntos o el tiempo que estime pueda emplear en cada lugar. As mismo las entidades podrn crear rutas de uno o varios das que los usuarios podrn descargarse para seguirlas tal cual o editarlas para ajustarse a sus intereses.

Todos los puntos de inters podrn ser consultados, marcados como favoritos, filtrados, buscados, consultados en detalle o en un mapa, valorarlos, compartirlos con sus amigos, descargarlos para tenerlos en navegacin of-line, agregarlos a sus rutas o incluso crear contenidos nuevos.

Los tipos de contenido creados inicialmente como son: Aeropuertos, Albergues, Apartamentos, Balnearios, Campos de golf, Costas, Eventos / Fiestas, Jardines histricos, Monumentos, Museos, Parques temticos, Rutas,

Progreso del proyecto de generacin de las apps

Actualmente se ha liberado la primera generacin de apps con toda la funcionalidad para su uso como gua de destino, estando prevista en las prximas semanas nuevas versiones que contemplen la totalidad de la potencia que podr ofrecernos este sistema, como es el planificador de viajes, as como la mejora de la integracin en redes sociale