top 60 marketing tips
Post on 14-Nov-2014
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Top 60 Marketing Tips
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Don't Get Lost In The Crowd
What Does Your Desk Say About You?
What Does Your Receptionist Say About Your Business?
Clean Up Your Reception area (or Waiting Room).
(Apply The "Average Waiting Time X 2 Test")
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Prepare An Elevator Pitch
Invest In A Really Good Website
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Give Something Meaningful Away
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Always Have Copies Of Your Published Articles On Your Web Page
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Have You Googled Yourself Lately
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Never Underestimate The Power Of Google For Enhancing Your Credibility And Visibility
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Does Your Business Card Say Anything Interesting About You
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PDF First (Send Documents In PDF)
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Just Say "Thank You"
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Don't Just Be A Joiner, Be A Leader
Don't Play By Yourself (Work With Others)
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File/Deal Closing Letters Are An Absolute Must
Do You Have A Written Marketing Plan
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Be Aware Of Your Online Persona
Get Your Ducks In A Row (Marketing Messaging And Accountability Vs. Messaging)
Identify Repetitive Tasks And Develop Automated Systems With Fixed Fees You Can Market
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Sit Next To A Stranger
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Keep Your e-Communication List Private - Use "BCC"
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Build Something Unique That Defines You
Consultants: Keep A Referral Log
Create And Maintain Compelling Marketing Materials
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Separate The Wheat From The Chaff (Find Out Where Best Clients Found You)
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Surf The Web For Great Ideas
What Goes Around Comes Around (Use Clients Services)
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Don't Set Yourself Up For An Ethics Violation, Follow Advertising Rules
By Your Clients Some Pizza
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Set Up Form Letters To Follow Up Business Cards You Receive
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Don't Be The Last To Know (Google Alerts)
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You've Got To Be Accessible
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Boot Your Worst Clients
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Find The Right Clients
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Read Books
Its OK To Boast A Bit, But Be Careful When Promoting Results
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Rubber Stamp It
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To Blog Or Not To Blog (RSS)
http://blog.ProcessMaster.com
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Use An Email Signature
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If You Don't Have Time To Blog, Make Time To Podcast
Ask Your Clients For Suggestions (Client Advisory Committees)
Every Firm/Company Must Have A Written Marketing Plan
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Include Contact Information At The End Of Your PowerPoints
Thank YouContact me as
Alan.Crean@ProcessMaster.com
Http://www.ProcessMaster .com
No more than 5 points per Power Point Slide
Don't Just Send Your e-Newsletter And Think Its Being Received, Track It (Campaigner.com)
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Brainstorm For Your Community
You Cannot Have A Marketing Plan Without A Budget
Create News Your Clients Can Use
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Get Your Hair Done (Get To Know The People Who Also Serve The Clients You Want To Serve)
Marketing Is A Team Sport, Don't Let Sales People "Opt Out", But Don't Expect Equal Results From All
ổ
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Use Online Clipping Services To Keep You Information About Clients And Issues That Are Important To Them
Look Successful But Not Too Much | Don't Blow Your Own Horn Too Loudly
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Great Royalty Free Graphics For Your Newsletters And PowerPoints
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Don't Do Bad Power Point
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Don't Ignore Future Customers Or Your Family
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Don’t Exibit At A Trade Show You Have Never Been To Before As A Delegate
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Bad Publicity Stays With You
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The Business Process Discovery Software that
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