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Using Social Media to Accelerate Sales for Chamber Executives.This presentation was prepared for the Chamber Executives of Ontario AGM and Annual Conference: Best Foot Forward.

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  • 1. Top Selling TipsUsing Social Media to Accelerate Sales
    Joseph Fung
    Nov 4, 2010

2. Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
2
Whats on the plate today?
Introductions
Background
Tactics, Tactics, Tactics
What goals/questions do you have?
Top Selling Tips
3. Its ok to

  • Disagree

4. Interrupt 5. ShareNov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
3
Top Selling Tips
6. 2 Key Background Premises
Sales is Personal
Augment, dont Replace
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
4
Top Selling Tips
7. Social Media Tools Can
Get people talking about your product
And/Or
Familiarize people with you,making it easier to sell
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
5
Top Selling Tips
8. Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
6
Navigating the Tools
LinkedInTwitterFacebookMeetup.comKik.com
9. Best Practices
Common Voice
Common Persona
Think about the audience
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
7
Integrating the Message
10. Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
8
Knowing the Audience
11. 10 Tactics For You
Some will work for you, others may not, feel free to pick and choose!
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
9
Tactics
12. Maintain Personal Accounts
Make it Personal
Engage in Conversation
Your Pages are Your New Business Cards
(e.g. official accounts, @kwissent, @mbontario, LinkedIn)
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
10
Tactic 1
13. Target Psychological Barriers
Remove Fears
Establish Favourable Expectations
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
11
Tactic 2
14. Explicitly Ask for Help
Use Please RT
A Social Ask is as powerful as hypnosis
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
12
Tactic 3
15. Share MultimediaOn FaceBook

  • Video shares better on Facebook than on Twitter (3x sharing difference)

16. Video sales pitches convert people better than text or graphics 17. Post articles in the morning (8am =3 x 2pm)Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
13
Tactic 4
18. Be Re-Tweetable
Leave Room (50%)
Use the words How To
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
14
Tactic 5
19. Were Way There!
Any questions so far? This is a good point to bring them up
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
15
Interlude
20. Introduce Solutions
Direct ReTweets at people
Search for Problems ( benefits)
Help Introduce (know someone)
Use your best members as products
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
16
Tactic 6
21. Deals & Discounts
E.g. Dells $6.5 Million
Great for selling inventory (events & ads)
Incredibly measurable (coupon code)
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
17
Tactic 7
22. Dont start with @
@josephfung here is a link for you
Vs.
hey @josephfung here is a link for you
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
18
Tactic 8
23. Leverage Hashtags
Get people to feel part of something
Support other peoples causes
Encourage the conversation
E.g. #kwawesome
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
19
Tactic 9
24. Use 3rd Party Apps
Tweetdeck.com(add a column for recent followers)
Hootsuite.com(analytics and delegation)
Klout.com & Twitalyzer.com
Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
20
Tactic 10
25. Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
21
Meetup.com
Bonus Tactic
Ad-hoc meetups of like-minded people that anyone can organize
Better
Networking
26. Bonus Tactic 2
SMS Messaging Kik.com
Very personal mobile chat, SMS thank you messages, last-minute deals
Better
Customer Service
27. Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
23
Returning to our objectives
Recap & Closing
Specific Tactics
Answer Questions
28. Nov 4, 2010
Best Foot Forward: Chamber Executives of Ontario AGM & Conference
24
Questions/Comments?
Feel free to ask now or email me:jfung@cigionline.org
Get the slides & notes at:http://bit.ly/ceoconf