top #6 crowdsourcing mistakes

Crowdsourcing Mistakes 6

Crowdsourcing is brilliant. And

CHALLENGING.

But crowdsourcing failures are plenty too. Here are the Top #6 mistakes.

Try to avoid ‘Winner Takes it All Model’. Participants exploit this opportunity.Handling the crowd & their ideas needs good management.

1Exploiting the CrowdNEVER EVER DO THAT. NEVER.

More ideas aren’t better.Start with a small set of people.

Quality of ideas is important.

2Getting too many ideas.QUALITY, NOT QUANTITY

3Crowd recruitment is easy.

1. Engaging the crowd, making them work is the key. 2. Getting the right people to work is challenging.3. Motivating them and incentivizing them is tough.

LOL, STOP KIDDING NOW.

4 Copyright violations

1. When ideas are in the public domain, it gets scary.

2. Rivals can get away with your ideas.

3. Chance of the same product being released in the market.

Crowdsourcing appears as a cheap option to raise ideas. But there are hidden costs.

Legal risks like IP Infringement can lead to increase in costs.

5 ITS ALL ABOUT ROI, DUDE!

Hidden costs

1. Contestants submit whatever comes off to their head.

2. One has to go through all submissions thoroughly which becomes a time consuming process.

6Poor quality entries

Happy Crowdsourcing!

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