top #6 crowdsourcing mistakes

10
Crowdsourcing Mistakes 6

Post on 19-Oct-2014

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Crowdsourcing although immensly popular is not always properly implemented. This presentation analyses top crowdsourcing mistakes.

TRANSCRIPT

Page 1: Top #6 Crowdsourcing Mistakes

Crowdsourcing Mistakes 6

Page 2: Top #6 Crowdsourcing Mistakes

Crowdsourcing is brilliant. And

CHALLENGING.

Page 3: Top #6 Crowdsourcing Mistakes

But crowdsourcing failures are plenty too. Here are the Top #6 mistakes.

Page 4: Top #6 Crowdsourcing Mistakes

Try to avoid ‘Winner Takes it All Model’. Participants exploit this opportunity.Handling the crowd & their ideas needs good management.

1Exploiting the CrowdNEVER EVER DO THAT. NEVER.

Page 5: Top #6 Crowdsourcing Mistakes

More ideas aren’t better.Start with a small set of people.

Quality of ideas is important.

2Getting too many ideas.QUALITY, NOT QUANTITY

Page 6: Top #6 Crowdsourcing Mistakes

3Crowd recruitment is easy.

1. Engaging the crowd, making them work is the key. 2. Getting the right people to work is challenging.3. Motivating them and incentivizing them is tough.

LOL, STOP KIDDING NOW.

Page 7: Top #6 Crowdsourcing Mistakes

4 Copyright violations

1. When ideas are in the public domain, it gets scary.

2. Rivals can get away with your ideas.

3. Chance of the same product being released in the market.

Page 8: Top #6 Crowdsourcing Mistakes

Crowdsourcing appears as a cheap option to raise ideas. But there are hidden costs.

Legal risks like IP Infringement can lead to increase in costs.

5 ITS ALL ABOUT ROI, DUDE!

Hidden costs

Page 9: Top #6 Crowdsourcing Mistakes

1. Contestants submit whatever comes off to their head.

2. One has to go through all submissions thoroughly which becomes a time consuming process.

6Poor quality entries

Page 10: Top #6 Crowdsourcing Mistakes

Happy Crowdsourcing!

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