top 10 most mentioned brands on twitter in q4 2014
Post on 14-Jul-2015
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© 2015 Simply Measured, Inc
#10 – @NintendoAmerica
1
Number of Men,ons in Q4: 288,505 Popular Men,on Types • In tandem with #SmashBros, the hashtag for Super Smash Bros. (Nintendo 3DS / Wii U)
• Showing love with photos of Nintendo figurines
• Photos of fan art • Photos of fans’ Nintendo-‐themed parOes and confecOons
© 2015 Simply Measured, Inc
#9 – @Sony
2
Number of Men,ons in Q4: 314,549 Popular Men,on Types • Hype and publicity around the Sony Experia® Z3v phone and their SmartWatch 3
• Excitement over PlayStaOon Vue, Sony’s live TV streaming service
• The infamous Sony hacker leak
© 2015 Simply Measured, Inc
#8 – @facebook
3
Number of Men,ons in Q4: 339,862 Popular Men,on Types • Brands menOoning success on Facebook, thanking their social audience for Facebook love, and asking their Twi]er audience to engage with them on Facebook, too
• News items about Facebook
• Facebook Year in Review
© 2015 Simply Measured, Inc
#7 – @McDonalds
4
Number of Men,ons in Q4: 355,568 Popular Men,on Types • Customer feedback in real Ome (oaen accompanied by images)
• News items about McDonalds as a company
• Praise for french fries, Chicken McNuggets, and McDonalds beverages
© 2015 Simply Measured, Inc
#6 – @Disney
5
Number of Men,ons in Q4: 390,892 Popular Men,on Types • News items about Disney as a company
• Excitement from theme park visitors and soon-‐to-‐be-‐visitors
• MenOons of Disney brand presents
• The Star Wars trailer • Anything involving Frozen
© 2015 Simply Measured, Inc
#5 – @Google
6
Number of Men,ons in Q4: 414,570 Popular Men,on Types • News items about Google as a company
• Google’s electronic billboard in Times Square (the biggest in the world)
• Google doodles • The Google workplace experience
• Google’s #YearInSearch
© 2015 Simply Measured, Inc
#4 – @Starbucks
7
Number of Men,ons in Q4: 679,418 Popular Men,on Types • News items about Starbucks as a company
• Starbucks products/visits as rewards for hard effort
• Charity partnerships • Starbucks products as road trip companions
• The BOGO deal on holiday drinks
© 2015 Simply Measured, Inc
#3 – @Amazon
8
Number of Men,ons in Q4: 1,673,811 Popular Men,on Types • News items about Amazon as a company
• #AmazonCart and #AmazonWishList Tweets
• Excitement about daily/weekly deals on the site
• Sharing just-‐bought products
• Amazon gia cards
© 2015 Simply Measured, Inc
#2 – @eBay
9
Number of Men,ons in Q4: 3,091,833 Popular Men,on Types • Listers publicizing and linking to their items on eBay
• News about eBay as a company
© 2015 Simply Measured, Inc
#1 – @MTV
10
Number of Men,ons in Q4: 4,122,079 Popular Men,on Types • The MTV European Music Awards (#EMAs)
• News about and reacOons to Diem Brown’s passing
• The MTV Homecoming King and Queen voOng campaign
• Breaking music news / links to MTV website
© 2015 Simply Measured, Inc
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