top 10 messages to drive revenue - kestrel lemen (bronto)

Show Me The Money: 10 Ways To Boost Revenue

Kestrel Lemen Marketing Strategist

@Kestrelbird Bronto.com/blog

The Bronto Extension for Magento

Turn one-time buyers into repeat customers with personal, data-driven

messages and campaigns.

Season Specific Sales

#10

What can it get me?

One Bronto online retailer customer saw…

264% increase in revenue with optimized holiday messaging

Season Specific Sales

1

One Day/Flash Sales

#9

What can it get me?

One Bronto online retailer customer saw…

In One month a single 5 hour sale made up 70% of total revenue

sense of urgency

Subject Line: One Day, One item, One Unbelievable offer

Friends and Family Discount #8

What can it get me?

One Bronto online retailer customer saw…

45% of revenue come in through a Friends and Family Discount for the month of September

Clear CTA

Sense of urgency

Lapsed Purchaser Message #7

What can it get me?

One Bronto online retailer customer saw…

117% Increase in Conversion Rate

Lapsed Purchaser

Don’t leave

money on the table

Post-Purchase bounce-back #6

What can it get me?

One Bronto online retailer customer saw…

138% Increase in Conversion Rate

Bounce Back Coupon

Sense of urgency

Ideas for the next purchase

Personalized

Relevant Recommendations

Birthday Coupon

What can it get me?

Results from three Bronto online retailers…

1) An RPE that was ~4,000% better then an average promotional message

2) 920% lift in conversion rate

3) 30% Higher AOV then an average promotional message

#5

Birthday Coupon

Original

Reminder to non-

converters

Childs b-day Anniversary

Uses gender and first

name of the child

Utilizes an incentive

Remails

What can it get me?

Results from three Bronto online retailers…

1)Paid for the Bronto account 3x over in 9 months

2)14% in additional revenue overall for the year

3)50% in additional revenue per message

#4

Shopping Basket Abandonment

What can it get me?

One Bronto online retailer customer saw…

778% Increase in Conversion Rate 4,100% Increase in RPE

#3

Reminder with NO incentive

Another example Product specific with

recommendations

Transactional Messages

What can it get me?

One Bronto online retailer customer saw…

Transactional messages make up 33% of overall revenue for their email program.

#2

Cross sells to other brands

Welcome Message/Series

What can it get me?

One Bronto online retailer customer saw…

$140K in 6 months sinse implementation with a welcome series

571% lift in conversion rates over standard messages

#1

Welcomes And delivers

coupon

Addresses points of anxiety

Eye candy and

Suggestions

No

incentive

Sets expectations

What was that again?

10 Season Specific Sales 

9 One day/Flash sale

8 Friends and Family Discount 

7 Lapsed Purchaser Series

6 Post-Purchase Bounce-Back

5 Birthday Coupon

4 Remails 

3 Shopping Basket Abandonment 

2 Transactional messages 

1 Welcome Series

Kestrel Lemen Marketing Strategist

@Kestrelbird Bronto.com/blog