to tweet or not to tweet - for cpas & lawyers

To  Tweet  or  Not  to  Tweet  

By  Michelle  Golden  

#BATweet  

Purpose?  

Purpose?  

Purpose?  

1.  Customer  service/reputaAon  enhancement  •  CreaAng  proacAve  fan  base  •  Monitoring  •  Making  problems  right  

2.  Business  development  •  Build  business  relaAonships  •  Interact  •  Share  •  Credibility  

3.  Learn    (passive)  

How  do  you  define  credible?  

•  Knowledge?  •  Being  a  resource?  •  Showing  an  interest?  •  Caring?  •  Being  available?  •  ConnecAng  people?  •  Saving  other  people  Ame?  

image:  katetomlinson  (flickr)  

Image:  lydiaboote  (flickr)  

PresenAng  yourself.  

•  People  are  ALWAYS  beRer  than  logos  •  Other  than  for  markeAng  or  cust  svc  rep,  all    CPAs  s/tweet  under  their  own  name  

•  If  corp,  consider  “specialAes”  •  @firm-­‐construcAon  

•  @firm-­‐nonprofit  

•  Single  author  per  acct  •  Each  list  colleagues  

Photo  

@name  

•  IdenAty,  not  “user”  name  -­‐  easy  •  Short!  Every  leRer  counts  •  Not  all  caps,  no  _  •  CPA  (in  name  or  bio)  •  InteresAng  profile  

•  Regret  your  @name?  How  to  change:  hRp://www.digiAzd.com/2009/01/28/how-­‐to-­‐switch-­‐to-­‐the-­‐right-­‐twiRer-­‐username/  

Image:  mythoto  (flickr)  

IntegraAng  your  brand.  

•  Feeding  the  pipeline  •  Custom  background    •  how  to  in  PPT  hRp://bit.ly/caUml4  

•  TwiRer  click-­‐thru  landing  page  •  www.problogger.net/about-­‐darren-­‐rowse-­‐problogger/  

Image:  brian-­‐ford  (flickr)  

Friends  &  followers.  

•  Peers,  colleagues  •  Local  and  naAonal  media  

•  Industry  experts,  associaAon  reps  

Avoid  the  noise.  

•  Manage  your  reading  

•  Lists  •  Third  party  apps  •  Time  limits  

•  Turn  off  noAficaAons  

Image:  theparadigmshiger  (flickr)  

Winning  friends.  

•  Be  friendly  and  helpful  •  No  auto  DMs,  no  spammy  posts  

•  Make  lists  that  people  want  to  be  on  

•  RT  •  Thank  •  Promote  others’  stuff  

What  to  tweet.  

•  Be  relevant  •  The  lingo  •  RT-­‐friendly  •  TwiRer  RT  versus  manual  •  Always  aRribute  a  RT  •  FF?  •  Hashtags    •  TwiRerchats  &  Tweetups  •  Link  shorteners  

Integrated  markeAng.  

Overlay.    New  Sales    Per  Month  

                             2003                  2004              2005                2006                2007                2008              2009    

Begin  SEO  

Teach  team  about  SM  

Launch  new  website  

Integrate  website  into    all  markeAng  

Begin  TweeAng  

Launch  Facebook  Page  

Some  twiRer  graders.  

•  Tweetgrade.com  •  TwiRer.grader.com  •  TwiRerranking.com  •  Tweetstats.com  •  Twinfluence.com  •  TwiRercounter.com  •  TwiRerholic.com  

•  More:  oneforty.com  

When  SM  works.  

•  Grassroots  markeAng  builds  relaAonships  •  Expect  lead  results  only  when  engaged  •  Be  a  reliable,  credible  source  •  People  do  more  business  w/people    they  know,  like  &  trust  

•  Have  content  strategies  to  keep  it  alive!  

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Thank  you.  

michelle@goldenpracAces.com  goldenpracAcesinc.com  goldenpracAces.com  (blog)  @michellegolden  (twiRer)