tips to get the mojo back into your b2 b lead gen efforts

Tips to Get the Mojo Back into Your B2B Lead Gen efforts

5 Tips to make your lead gen more result oriented

Identify your buyer personaUnderstand your productUnderstand the competitionDraw up a clear strategyFocus on relationship building

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Identify your buyer persona

Create a well-defined buyer persona to represent perfectly the segment your business is targeting. Focused conversion efforts will increase the probability of success.

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Understand your product What is your product/service’s core value proposition?

What is your offering?

What are its key features?

What unique characteristics does it possess? Know its features, USP, and applicability thoroughly.

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Understand the competition

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Find competitors strengths and their weaknesses. Competitor experiences can provide valuable insights into functioning in a crowded market and avoiding inherent pitfalls.

Draw up a clear strategy

• Set targets. • Set goals. • Set timelines.  • Set up a clear roadmap for action.

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Focus on relationship building

So your prospect is not ready for a sale. The interest in your offering, though is genuine. Don’t let go. Stay engaged. Stay connected. We are building a relationship here. You need to work on it.

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