tips to get the mojo back into your b2 b lead gen efforts
TRANSCRIPT
Tips to Get the Mojo Back into Your B2B Lead Gen efforts
5 Tips to make your lead gen more result oriented
Identify your buyer personaUnderstand your productUnderstand the competitionDraw up a clear strategyFocus on relationship building
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Identify your buyer persona
Create a well-defined buyer persona to represent perfectly the segment your business is targeting. Focused conversion efforts will increase the probability of success.
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Understand your product What is your product/service’s core value proposition?
What is your offering?
What are its key features?
What unique characteristics does it possess? Know its features, USP, and applicability thoroughly.
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Understand the competition
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Find competitors strengths and their weaknesses. Competitor experiences can provide valuable insights into functioning in a crowded market and avoiding inherent pitfalls.
Draw up a clear strategy
• Set targets. • Set goals. • Set timelines. • Set up a clear roadmap for action.
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Focus on relationship building
So your prospect is not ready for a sale. The interest in your offering, though is genuine. Don’t let go. Stay engaged. Stay connected. We are building a relationship here. You need to work on it.
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