lee brogden culberson chief mojo officer, professional mojo professionalmojo

17
Lee Brogden Culberson Chief Mojo Officer, Professional Mojo www.ProfessionalMojo.com Facebook.com/ProfessionalMojo Twitter.com/ProfessionlMojo BlogTalkTadio.com/ProfessionalMojo First Steps to Facebook http://www.ProfessionalMojo.com/ NCBOR

Upload: damian

Post on 15-Jan-2016

46 views

Category:

Documents


1 download

DESCRIPTION

First Steps to Facebook http://www.ProfessionalMojo.com/NCBOR. Lee Brogden Culberson Chief Mojo Officer, Professional Mojo www.ProfessionalMojo.com Facebook.com/ProfessionalMojo Twitter.com/ProfessionlMojo BlogTalkTadio.com/ProfessionalMojo. About Us. Agenda. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Lee Brogden CulbersonChief Mojo Officer, Professional Mojo

www.ProfessionalMojo.comFacebook.com/ProfessionalMojo

Twitter.com/ProfessionlMojoBlogTalkTadio.com/ProfessionalMojo

First Steps to Facebook

http://www.ProfessionalMojo.com/NCBOR

Page 2: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

About Us

2

Page 3: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Agenda

• What is difference between profile and page?• Important steps to set up a quality page.• Managing your page.• Get set for the follow-up.

– Work on your page– Fill out the appropriate areas– Post for a couple of weeks– Bring it with you!

3

Page 4: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Social Media Types

4

You are here.

Page 5: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

How are your customers finding you?

5

Page 6: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Write down WHY you are using FB.

• Who is your audience?• What do you want them

to do?• Why should they join

your community?• What will they get from

you?• What will you ask them

to do?

6

Page 7: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Profile vs Page?

Profile: Personal, can add and seek out friends, can look at personal profiles, can share more readily, can geotag

Page: Public, indexed by Google, specifically made for business – can’t look at profiles

7

Page 8: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Your Business Page

• Facebook.com/pages/create.php• Facebook.com/pages/create.php?migrate

8

Page 9: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Steps

• Choose category • Choose sub category• Upload photos to 5 photo strip• Like other pages and engage

9

Page 10: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Resources – Engage (How Does FB Rank?)

• Events• Pictures/galleries• Podcasts• Videos• Articles• Discussions• Blogs

10

Who will do it? When?

Page 11: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

It’s not all about you.

• Comment on other posts• Join other groups and

post• Search for members &

ask them to fan you• Highlight talent &

successes• Post fun stuff

• Share experiences• Post targeted discussions• Leadership should

participate• Be a hub of opinion and

resources – a go-to site for your area

11

Page 12: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Publicize

12

• Integrate Facebook widget• Create a redirect or URL

that’s easy

Then…• Grab the best content and

push into Facebook• Use the icons generously• Customize your page

Page 13: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Manage

13

• Monitor daily• Post - How often?• Look at responses and

decide what content is most popular and when people are responding

Page 14: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Manage

• No activity• Crazy posts• Personal lapses• Hackers• Poor administration• Poor planning• Too controlling• Impatient

14

Page 15: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Final Thoughts

• Slow and steady• Contact your folks

directly• Don’t spam.• Post occasional

entertaining statuses

15

• Create awareness• Educate• Engage• Ask for action• Repeat engagement

Page 16: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

What to do next.

• Set up your page• Update your info tab and about content• Add many, many photos and videos• Create a schedule of topics• Work it!• Bring it with you to next workshop

16

Page 17: Lee Brogden Culberson Chief Mojo Officer, Professional Mojo ProfessionalMojo

Questions

17