tibor kalman a perverse optimist

tibor kalman

A peverse optimist

1949-1999

witnessed the creationation of wealth in historyhungry, house the homelessrough out the world

in pursuit of this wealth we have already endangered most

of our enviornment

Kalman was self taught and en-ter the design profession by acci-dent, bringing with him none of the predujdices of design school train-ing, and little expertise

Kalman believed that design was more than just a comercial art servicing the demands of business

born in 1949 budapest hungaryLived his life in a communist austerityat 7 years old his parents excaped soviet persecution and fled to americaenrolled in NYU and joined in protests

he urged designers to be disobedient

and insubordinate,\to pull clients brief from their hands and re-write them to forget what it means to be a professional and learn how to be “bad”.

Who was tibor?

“IF WE APPROACH CLIENTS WITH OUR OWN AGENDA WE MAY BE ABLE TO CHANGE MORE THAN JUST A TYPEFACE OR ANNUAL REPORT”

tibors ethical belief

rebellious origins

worked part time at a small book store

he drew all of the signs and graphics for them

that local book store became

he started his own design studio

tibor used his position as art director and managing editor to fuel his own political agenda

what if ?

we may be able to have impact on how companies do business.

Be able to have influence and make companies better, smarter,

and more socially responsible

in conlusion

end