tibor kalman a perverse optimist
DESCRIPTION
Content and art work comes from the book Tibor Kalman a perverse optimist.TRANSCRIPT
tibor kalman
A peverse optimist
1949-1999
witnessed the creationation of wealth in historyhungry, house the homelessrough out the world
in pursuit of this wealth we have already endangered most
of our enviornment
Kalman was self taught and en-ter the design profession by acci-dent, bringing with him none of the predujdices of design school train-ing, and little expertise
Kalman believed that design was more than just a comercial art servicing the demands of business
born in 1949 budapest hungaryLived his life in a communist austerityat 7 years old his parents excaped soviet persecution and fled to americaenrolled in NYU and joined in protests
he urged designers to be disobedient
and insubordinate,\to pull clients brief from their hands and re-write them to forget what it means to be a professional and learn how to be “bad”.
Who was tibor?
“IF WE APPROACH CLIENTS WITH OUR OWN AGENDA WE MAY BE ABLE TO CHANGE MORE THAN JUST A TYPEFACE OR ANNUAL REPORT”
tibors ethical belief
rebellious origins
worked part time at a small book store
he drew all of the signs and graphics for them
that local book store became
he started his own design studio
tibor used his position as art director and managing editor to fuel his own political agenda
what if ?
we may be able to have impact on how companies do business.
Be able to have influence and make companies better, smarter,
and more socially responsible
in conlusion
end