three steps to mobility
Post on 07-Nov-2014
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three steps to mobility.
@lent, michel
one:
Users already access your site through their mobile devices: What do they see?
Visualization adequate to mobile: mobile sites.
two:
Service optmization: What users seek when they are mobile?
What are mobile users’ context? In a hurry, commuting, waiting, in the elevator?
Why are they going to your site now?
What do they looking for?
Shopping lists.Always logged in.Credit card stored.Simple carts.Easy steps.
three:
The optimized experience:mobile apps.
Mobile apps:Info storageCameraGeolocalizationOffline
Mobile users might be anywhere, including in your physical store.
How do you seize this opportunity?
Extendend info.Shop without carts.Shop without products.Sensors.Geolocalization.
there is only one internet.
Brands and users are the same. But each screen experience has to be adequate.
THANK YOUmichel.lent@gmail.com
www.about.me/michel.lent
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