linkedin in three easy steps
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The EASIEST way to make the most of your LinkedIn profile www.punchmedia.caTRANSCRIPT
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Three Key Steps to LinkedIn Success
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LinkedIn In 3 Easy Steps
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When people GOOGLE you,
Are you making the right first impression?
LinkedIn is one of the highest ranking sites when people Google your name.
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Pitfalls of NOT having a solid LinkedIn profile:
Your prospects will think you don’t care about your presence
You won’t build trust or confidence
You miss opportunities and leave money on the table
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The world’s largest professional networking site has over 259 million members in over 200 countries
2 new members join every SECOND 7.5m+ members in Canada (Canada is ranked top
5 )
18m visits per month Over 61 million in the US
Target audience = highly affluent, decision-makers
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Your Fears & Frustrations
•Social Media is overwhelming & ever-changing
•You don’t want to make any mistakes
•You’re already very busy & don’t have enough time.
• You may have compliance policies & securities regulations to deal with
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What You MUST Do: Step 1
Create a GREAT first impression that resonates with your target audience
Tip: Your summary is your “elevator pitch”- ensure you cover who you are & how you help your audience
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What You MUST Do: Step 2
Connect with QUALITY people.People refer & buy from those they know, like & trust.
Tip: We don’t exchange business cards without a conversation so ALWAYS be sure to send a personalized invitation to connect.
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What You MUST Do: Step 3
Converse & convert
Tip: Engage in discussions & solve problems.
Provide useful status updates at least 1x per week.
You’ll be 10x more likely to receive opportunities!
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Bonus Tip: Obtain Your Vanity URL
Customize your LinkedIn “vanity” URL & include it on your business card and email signature!
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Next Steps
Create a profile you can be proud of
Connect with quality people
Converse & convert and maximize your opportunities through the world’s largest business networking site
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How PUNCH!media Can Help
Training: I provide in-house or webinar training to help your team become exceptional “brand ambassadors”
Profile development: I work with C-suite executives to interview & write their profile
Strategy: I help integrate LinkedIn & all other Social Media channels into the marketing mix.
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Who Is Leslie Hughes?
I am a corporate trainer, a professor of Social Media & keynote speaker.
CBC Radio called me a “Social Media Guru” I’ve had over 7 years experience in Social
Media marketing and over 15 years in digital & traditional marketing
I have had my own identity stolen, so I know the fears of putting yourself “out there” online
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Sign up for weekly actionable tips at www.punchmedia.ca
Sign up for weekly actionable tips at www.punchmedia.ca
PUNCH!media offers:
Social Media training, workshops & keynotes
Interview, write and optimize LinkedIn profile and summary for C-suite executives
Editorial Calendar strategic development Social Media strategy and development on
LinkedIn, Facebook, Twitter, YouTube, etc.
Customized Social Media programs for you & your team
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Online Training:Invest In Your Presence
Three 20-minute “short & sweet” videos One comprehensive LinkedIn WorkbookPLUS additional bonuses:
www.punchmedia.ca/linkedin2014
ONLY $97
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Testimonials
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Connect With Me!
Connect with me on LinkedIn and by sending a personalized note and request your
FREE LinkedIn Summary worksheet.
Easy-to-follow, plug & play formula for making the most of your LinkedIn presence.
