5 steps for enterprise mobility
DESCRIPTION
Get mobility implemented into your organization in 5 key steps and go from Mobile Zero-2-Hero!TRANSCRIPT
ENTERPRISE MOBILITYMATTHEW DAVID
AGENDA
• Device Usage Today• 5 Key Steps to Leverage Devices
• Management• Mobile Web• Strategy• Implement Solutions• Enterprise
• Story time• What You Should Do
RAPID CHANGE
RAPID CHANGE - TODAY
WHY MOBILITY? WHY NOW?
94%Fortune 500 using iPads
1:3Smartphone owners who have a Tablet
14%All Black Friday
purchases researched via Mobile
66%U.S. Mobile Ownership
25%Mobile Internet
Traffic BEOY
6
DIGITAL DEVICE TRENDSFour “mega-trends” are shaping and defining use of mobility in enterprise today.
Technology Advances• Mobile devices, mobile applications and
enterprise applications have broadened the realm of mobile solutions- Today there are 1B+ Smartphone users- Apple and Android are the hottest handsets- While mobile devices had been used for
email, games, social networking and videos, they are now being used for a range of enterprise apps that are increasing workforce productivity , reducing costs and growing revenues
Consumer Usage• Employees are getting used to having
devices and applications that improve their personal lives and want to use these tools to improve productivity at work
• Consumer technology has blurred the line between mobile work and personal use
Changing Workforce• The evolving workforce is made up of
more tech-savvy individuals, including Gen-X and Millennials, who will self-enable when corporate supported solutions are not provided
• Companies have a hard time keeping up with the mobile devices and applications their employees want to use
MobilityCompetition & Partners
• Influential players in the CPG, AlcoBev, Retail and Distribution industries have adopted mobile capabilities, increasing the table stakes and potential for collaboration- State departments are developing a
range of mobile capabilities, including:- Asset Management- Salesforce Automation- Workforce Management
- Communication- Customer Relationship
Mgmt.
Driving Forces for Mobile
Source: Forrester
EXAMPLE “PEOPLE” – MAJOR INSURER
Business Need
Level of Control
Multiple Devices Single Device
Captive AgentIndependent Agent
Prospective customer
Broker Dealer
WholesalerBenefits Admin
Auto owner
PTO Requestor
Sales Claims AdjustorsTraveling Exec
General Management
Claims Reps
General Info Worker
Home owner
Dental customer
Term life customer
Whole life customer
Source: Forrester’s Forrsights networks and telecommunications survey, Q1 2012
Base: 1,535 mobile technologies and services decision-makers at North American and European companies
(multiple responses accepted)
5 STEP PROGRAM
STEP 1: MANAGEMENT
HOUSEHOLD ELECTRICITY
CLASSIFY DEVICES IN THREE SUPPORT TIERS
Managed devices
Lightly managed devices
Unmanaged devices
Increasing capability, support and liability
MDM (Afaria)All apps, ExclusionsLimited devices
ActiveSync, MAM (Afaria + SUP Seeding) Email, browser, few appsMore devices
Web-onlyFew appsAll devices
Device
AppContent
MDM (e.g., Airwatch, MobileIron, Afaria)
Device virtualization/container
(e.g., VMware,)
App container (e.g., SUP, Good, Marcona)
Document container (built into many)
Ent App Store
File sharing (e.g., Dropbox)
MOBILE MANAGEMENT TRI-FECTA
STEP 2: MOBILE WEB
Burton
Dedicated Address
Wells Fargo
Responsive HTML5
THE MOBILE WEB - YOUR FIRST APP
PERFORMANCE
DISPLAY
Print Quality Imagery
Work with
Viewports
Design with CSS3
Standard
&Retina
TOOLS YOU CAN USE
HTML Frameworks jQuery Mobile Sencha Touch
Design Tools Adobe Edge Reflow
Adobe Dreamweaver Hype Notepad
STEP 3: STRATEGY
21
Mobile is Much More Than
Developing “An App”
APP
DESIGN
PERFORMANCESECURITY
INTEGRATION
STRATEGY
DEVELOPMENT
ANALYTICS
Beyond the App
DEFINE A DIGITAL STRATEGY
Phase 1• Discover
y
Phase 2• Assessm
ent
Phase 3• Gap
Analysis
Phase 4• Synthesi
s
Phase 5• Final
Review
22
Deliverables• Complexity Drivers • Project Roadmap• Technology Deployment• Proposed Technology
Architecture
23
STEP 4: IMPLEMENT
Evolving Design
Behavior and UsagePerformance
SecurityTechnology
Market Climate
Predicted
Actual
v1 v2 v3 v4 Final
Predictive Design Map
Evolving Design Map
Adaptive Agile Development
S
• Settings/Construction: HTML5 based solutions with Microsoft SharePoint 2013 architecture
• Use Case: Off The Shelf Solutions Managed by Microsoft with extensions from 3rd parties• Estimate of Apps Built on the platform: ~40-50% of App Solutions
Off The Shelf/Frameworks
• Toolset: HTML5 based frameworks like jQuery Mobile• Use Case: Lightweight always connected apps that are primarily content based• Estimate of Apps Built on the platform: ~5-10% of App Solutions
Mobile Web
• Toolset: Solutions built the existing Dole Native App rapid deployment solution• Use Case: Apps with simple/moderately complex UI, requires API/Web Service connection
layer• Estimate of Apps Built on the platform: ~20-30% of App Solutions
Hybrid Container
• Toolset: Built with native code tools (Xcode, Eclipse, Visual Studio)• Use Case: Apps with complex UI, Significant performance and speed requirements, full
Offline and Synchronization capabilities, utilizing all device capabilities• Estimate of Apps Built on the platform: ~5-10% of App Solutions
Native
Tools
26
RESULT
10X
STEP 5: DIGITAL ENTERPRISE
5 STEPS
• Management• Mobile Web• Define Strategy• Implementation• Digital Enterprise
ENTERPRISE MOBILITY
Fresh Fruit QA Application
S
Fresh Fruit QA Application
RESULT
10X
DOWNLOADS & DEVICES
BUSINESS VALUE
ENTERPRISEACTION
APPS SYSTEMS
INFORMATION
PAST FUTURE
ACCESSENGAGEMENT
Empower customers, employees, and partners with context-rich apps
and smart products to help them decide and act immediately in time
of need - Geoffrey Moore
A SHIFT FROM MOBILE TO “SYSTEMS OF ENGAGEMENT”
Thank You