three marketing trends
Post on 08-Aug-2015
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NEXT GEN MARKETING LUANNE TIERNEY, VICE PRESIDENT MARKETING
3 TRENDS IMPACTING BUYER ACTIONS
TREND 1: PHABLETS
Larger Screens Make It Easier to View Data
! Enterprise users want larger screens
! Decision makers older...prefer bigger screens
! In 2015, 1 in 4 phones sales will be phablets
! In APAC, phablets could outsell phones
! Larger screens mean better video experience
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Providing Short, Relevant Video is Critical
Content Personalized to Buyer's Needs Has More Impact
TREND 2: PERSONALIZATION
Map Content to What Buyer Wants
TREND 3: GROWTH HACKING
Using Innovative Methods To Create Buzz And Awareness
Big Data Social Media Viral Marketing
Marketing with Big Data behind it!
Nothing to do
with security
hacking!
Dollarshaveclub.com customer referrals
=25,000 new customers in 5 days!
LinkedIn grew from 2 million to 200 million by offering public profiles
Viral videos can gain millions of views and
create immediate buzz
TED Ideas worth spreading
Seth Godin: How to Make Your Ideas Viral
TREND 3: GROWTH HACKING
Using Innovative Methods To Create Buzz And Awareness
Big Data Social Media Viral Marketing
Make marketing cool, relevant and memorable
Awareness Opens Doors
Buyers Have Better Idea Who We Are
Easier To Sell
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