thorpe_park_minds_wanted_pcr_16.02.16

MINDS WANTED POST CAMPAIGN REPORT

(16.02.2016)

WHAT WE’LL BE COVERING

1. THE HUNT FOR CODES

2. TEASER FILMS

1. THE HUNT FOR CODES

KEYBOARD CODE 1 (PHASE 1)

KEYBOARD CODE 2 (PHASE 1)

VICTORIANA (PHASE 2)

TOTALTIMESSERVED

16,906 NUMBEROFUNIQUE

USERSSERVED

4,339

TOTALTIMESSERVED

22,756 NUMBEROFUNIQUE

USERSSERVED

5,201

TOTALTIMESSERVED

29,495 NUMBEROFUNIQUE

USERSSERVED

26,087 NUMBERREGISTERED FORCOMPETITION

6,204

KENNY THE CLOWN (PHASE 2)

TOTALTIMESSERVED

29,413 NUMBEROFUNIQUE

USERSSERVED

8,999 NUMBERREGISTERED FORCOMPETITION

4,137

I SEE YOU (PHASE 2)

TOTALTIMESSERVED

12,628 NUMBEROFUNIQUE

USERSSERVED

5,362 NUMBERREGISTERED FORCOMPETITION

3,221

BELLOWS (PHASE 2)

TOTALTIMESSERVED

4,976 NUMBEROFUNIQUE

USERSSERVED

3,278 NUMBERREGISTERED FORCOMPETITION

2,413

FOOTAGE (PHASE 2)

TOTALTIMESSERVED

15,234 NUMBEROFUNIQUE

USERSSERVED

8,747 NUMBERREGISTERED FORCOMPETITION

2,583

CCTV (PHASE 2)

TOTALTIMESSERVED

15,010 NUMBEROFUNIQUE

USERSSERVED

8,088 NUMBERREGISTERED FORCOMPETITION

2,364

CARRIAGE (PHASE 2)

TOTALTIMESSERVED

11,312 NUMBEROFUNIQUE

USERSSERVED

5,559 NUMBERREGISTERED FORCOMPETITION

1,568

35,000

30,000 29,495 29,413

25,000

22,756 TOTAL TIMES

SERVED UNIQUE USERS

SERVED REGISTERED

COMP ENTRIES

20,000

15,000

10,000

16,906

15,234 15,010

12,628

11,312

5,000 4,976

0 VICTORIANA KENNYTHE

CLOWN

KEYBOARD

CODE2

KEYBOARD

CODE1

FOOTAGE CCTV I SEEYOU CARRIAGE BELLOWS

BELLOWS WAS A REALLY TRICKY ONE FOR OUR AUDIENCE; IN FUTURE WITH COMPLEX PUZZLES I WOULD GIVE MORE

CLUES OR BE MORE CLEAR WITH TEASER FILMS

OVERALL WEBSITE SYNPOSIS

TOTAL PAGE VIEWS

TOTAL UNIQUE USERS

TOTAL REGISTRATIONS

1.59M 254,855 35,592

26,954 EMAIL OPT-INS

CODE HUNT SYNPOSIS

TOTAL TIMES EASTER EGGS

SERVED

TOTAL UNIQUE USERS SERVED EASTER EGGS

TOTAL EASTER EGGS REGISTER FOR COMP

157,730 75,660 22,490

1,596 FOUND ALL THE CODES

2. TEASER FILMS

TEASER 1 27,796VIEWS

126LIKES 42COMMENTS

TEASER 2 22,402VIEWS

131LIKES 95COMMENTS

YOUTUBE VIDEO PERFORMANCE

TEASER 3 13,690 VIEWS

67LIKES 30COMMENTS

TEASER 4 16,409 Views

68LIKES 20COMMENTS

YOUTUBE VIDEO PERFORMANCE

TOTAL VIDEO VIEWS

80,297

TOTAL LIKES

392

TOTAL COMMENTS

188

YOUTUBE VIDEO SYNPOSIS

TEASER 1 14,275 VIEWS

139LIKES 87SHARES

17COMMENTS

TEASER 2 214,428 VIEWS

1,450 LIKES 308 SHARES

295COMMENTS

FACEBOOK VIDEO PERFORMANCE

TEASER 3 12,058 VIEWS

119 LIKES 19 SHARES

23COMMENTS

TEASER 4 5,967 VIEWS

209 LIKES 25 SHARES

14COMMENTS

FACEBOOK VIDEO PERFORMANCE

TOTAL VIDEO VIEWS

246,728

TOTAL LIKES

1,917

TOTAL SHARES

432

TOTAL COMMENTS

349

FACEBOOK VIDEO PERFORMANCE

TOTAL TEASER VIDEO VIEWS

327,025

BUT THERE WERE ALSO CLUE VIDEOS RELEASED IN THE

FINAL COUNTDOWN TO THE COMPETITION CLOSING

CLUE VIDEOS

CLUE 1 CLUE 2 CLUE 3 15,235 VIEWS 14,432 VIEWS 1,212 VIEWS

151LIKES 179LIKES 44 LIKES 19 SHARES 27 SHARES 1 SHARES

35 COMMENTS 45 COMMENTS 10 COMMENTS

CLUE VIDEOS

CLUE 4 CLUE 5 CLUE 6 14,688 VIEWS 10,400 VIEWS 1,581 VIEWS

191LIKES 139 LIKES 73 LIKES 25 SHARES 15SHARES 1 SHARES

32 COMMENTS 22 COMMENTS 5 COMMENTS

CLUE VIDEOS

CLUE COLLECTION (FACEBOOK) 1,098VIEWS

48LIKES 0SHARES

2COMMENTS

CLUE COLLECTION (YOUTUBE) 1,696VIEWS

69LIKES 29COMMENTS

CLUE VIDEO VIEWS

60,304

TOTAL VIDEO VIEWS

387,294

OUR TARGET AT THE START OF THE CAMPAIGN WAS

100,000 VIEWS

www.thorpepark.com/rides/derren-browns-ghost-train