thorpe_park_minds_wanted_pcr_16.02.16
TRANSCRIPT
MINDS WANTED POST CAMPAIGN REPORT
(16.02.2016)
WHAT WE’LL BE COVERING
1. THE HUNT FOR CODES
2. TEASER FILMS
1. THE HUNT FOR CODES
KEYBOARD CODE 1 (PHASE 1)
KEYBOARD CODE 2 (PHASE 1)
VICTORIANA (PHASE 2)
TOTALTIMESSERVED
16,906 NUMBEROFUNIQUE
USERSSERVED
4,339
TOTALTIMESSERVED
22,756 NUMBEROFUNIQUE
USERSSERVED
5,201
TOTALTIMESSERVED
29,495 NUMBEROFUNIQUE
USERSSERVED
26,087 NUMBERREGISTERED FORCOMPETITION
6,204
KENNY THE CLOWN (PHASE 2)
TOTALTIMESSERVED
29,413 NUMBEROFUNIQUE
USERSSERVED
8,999 NUMBERREGISTERED FORCOMPETITION
4,137
I SEE YOU (PHASE 2)
TOTALTIMESSERVED
12,628 NUMBEROFUNIQUE
USERSSERVED
5,362 NUMBERREGISTERED FORCOMPETITION
3,221
BELLOWS (PHASE 2)
TOTALTIMESSERVED
4,976 NUMBEROFUNIQUE
USERSSERVED
3,278 NUMBERREGISTERED FORCOMPETITION
2,413
FOOTAGE (PHASE 2)
TOTALTIMESSERVED
15,234 NUMBEROFUNIQUE
USERSSERVED
8,747 NUMBERREGISTERED FORCOMPETITION
2,583
CCTV (PHASE 2)
TOTALTIMESSERVED
15,010 NUMBEROFUNIQUE
USERSSERVED
8,088 NUMBERREGISTERED FORCOMPETITION
2,364
CARRIAGE (PHASE 2)
TOTALTIMESSERVED
11,312 NUMBEROFUNIQUE
USERSSERVED
5,559 NUMBERREGISTERED FORCOMPETITION
1,568
35,000
30,000 29,495 29,413
25,000
22,756 TOTAL TIMES
SERVED UNIQUE USERS
SERVED REGISTERED
COMP ENTRIES
20,000
15,000
10,000
16,906
15,234 15,010
12,628
11,312
5,000 4,976
0 VICTORIANA KENNYTHE
CLOWN
KEYBOARD
CODE2
KEYBOARD
CODE1
FOOTAGE CCTV I SEEYOU CARRIAGE BELLOWS
BELLOWS WAS A REALLY TRICKY ONE FOR OUR AUDIENCE; IN FUTURE WITH COMPLEX PUZZLES I WOULD GIVE MORE
CLUES OR BE MORE CLEAR WITH TEASER FILMS
OVERALL WEBSITE SYNPOSIS
TOTAL PAGE VIEWS
TOTAL UNIQUE USERS
TOTAL REGISTRATIONS
1.59M 254,855 35,592
26,954 EMAIL OPT-INS
CODE HUNT SYNPOSIS
TOTAL TIMES EASTER EGGS
SERVED
TOTAL UNIQUE USERS SERVED EASTER EGGS
TOTAL EASTER EGGS REGISTER FOR COMP
157,730 75,660 22,490
1,596 FOUND ALL THE CODES
2. TEASER FILMS
TEASER 1 27,796VIEWS
126LIKES 42COMMENTS
TEASER 2 22,402VIEWS
131LIKES 95COMMENTS
YOUTUBE VIDEO PERFORMANCE
TEASER 3 13,690 VIEWS
67LIKES 30COMMENTS
TEASER 4 16,409 Views
68LIKES 20COMMENTS
YOUTUBE VIDEO PERFORMANCE
TOTAL VIDEO VIEWS
80,297
TOTAL LIKES
392
TOTAL COMMENTS
188
YOUTUBE VIDEO SYNPOSIS
TEASER 1 14,275 VIEWS
139LIKES 87SHARES
17COMMENTS
TEASER 2 214,428 VIEWS
1,450 LIKES 308 SHARES
295COMMENTS
FACEBOOK VIDEO PERFORMANCE
TEASER 3 12,058 VIEWS
119 LIKES 19 SHARES
23COMMENTS
TEASER 4 5,967 VIEWS
209 LIKES 25 SHARES
14COMMENTS
FACEBOOK VIDEO PERFORMANCE
TOTAL VIDEO VIEWS
246,728
TOTAL LIKES
1,917
TOTAL SHARES
432
TOTAL COMMENTS
349
FACEBOOK VIDEO PERFORMANCE
TOTAL TEASER VIDEO VIEWS
327,025
BUT THERE WERE ALSO CLUE VIDEOS RELEASED IN THE
FINAL COUNTDOWN TO THE COMPETITION CLOSING
CLUE VIDEOS
CLUE 1 CLUE 2 CLUE 3 15,235 VIEWS 14,432 VIEWS 1,212 VIEWS
151LIKES 179LIKES 44 LIKES 19 SHARES 27 SHARES 1 SHARES
35 COMMENTS 45 COMMENTS 10 COMMENTS
CLUE VIDEOS
CLUE 4 CLUE 5 CLUE 6 14,688 VIEWS 10,400 VIEWS 1,581 VIEWS
191LIKES 139 LIKES 73 LIKES 25 SHARES 15SHARES 1 SHARES
32 COMMENTS 22 COMMENTS 5 COMMENTS
CLUE VIDEOS
CLUE COLLECTION (FACEBOOK) 1,098VIEWS
48LIKES 0SHARES
2COMMENTS
CLUE COLLECTION (YOUTUBE) 1,696VIEWS
69LIKES 29COMMENTS
CLUE VIDEO VIEWS
60,304
TOTAL VIDEO VIEWS
387,294
OUR TARGET AT THE START OF THE CAMPAIGN WAS
100,000 VIEWS
www.thorpepark.com/rides/derren-browns-ghost-train