"the unicorn strategy" - using social media to drive brand awareness
Post on 01-Sep-2014
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@SlingshotSEO | www.SlingshotSEO.com
Steven Sha)uck Community Manager, Slingshot SEO @StevenSha6uck
Muhammad Yasin Director of Marke:ng, HCCMIS @MuhammadInc
INTRODUCTIONS
@SlingshotSEO | www.SlingshotSEO.com
@MuhammadInc! @hccmis!
STATE OF THE WEB
1 BILLION
@MuhammadInc! @hccmis!
USERS OF SOCIAL MEDIA
SOCIAL PROLIFERATION HAS CHANGED HOW WE DO
BUSINESS
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
1
CREATE CONTENT
2
POST CONTENT
3
DOUBLE RAINBOW!
UNICORN STRATEGY
@MuhammadInc! @hccmis!
1
CREATE CONTENT
2
POST CONTENT
4
DOUBLE RAINBOW!
3
PROMOTE CONTENT
RESULTS DRIVEN STRATEGY
@MuhammadInc! @hccmis!
I N D I V I D U A L S W H O S E WO R D S A N D A C T I O N S I M P A C T T H E IDEOLOGY AND A C T I O N S O F OTHERS
@MuhammadInc! @hccmis!
INFLUENCE OF CHANNELS
Celebrity Status Update Blog
TRUST THE ADVICE AND INFORMATION THEY GET FROM BLOGS
98%
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
LOCATE INFLUENCERS
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
BUILD RELATIONSHIPS
MINE SOCIAL PROFILES
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
MAKE SOME RAINBOWS
Vanity Metric Business Need
DETERMINE/LAUNCH CONTENT
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
MEASURE RESULTS
@MuhammadInc! @hccmis!
INFLUENCER LINK TAGGING
@MuhammadInc! @hccmis!
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST ���PRACTICES, EMERGING TRENDS, ���PEER REPORTING, & CHANGES ���IN THE SCIENCE OF THE INDUSTRY ���SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more information
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more informaKon
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