"the unicorn strategy" - using social media to drive brand awareness
DESCRIPTION
The proliferation of internet access and social media is changing how consumers make purchasing decisions. Join Muhammad Yasin, Director of Social Media at HCCMIS, and Steven Shattuck, Community Manager at Slingshot SEO, as they discuss how to use social media promotion and engagement of social media influencers to drive website traffic and brand awareness. Muhammad will share case studies from his experience building a social network of over 250,000 followers and exposing the HCCMIS brand to over 8 million people in 12 months.TRANSCRIPT
@SlingshotSEO | www.SlingshotSEO.com
Steven Sha)uck Community Manager, Slingshot SEO @StevenSha6uck
Muhammad Yasin Director of Marke:ng, HCCMIS @MuhammadInc
INTRODUCTIONS
@SlingshotSEO | www.SlingshotSEO.com
@MuhammadInc! @hccmis!
STATE OF THE WEB
1 BILLION
@MuhammadInc! @hccmis!
USERS OF SOCIAL MEDIA
SOCIAL PROLIFERATION HAS CHANGED HOW WE DO
BUSINESS
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
1
CREATE CONTENT
2
POST CONTENT
3
DOUBLE RAINBOW!
UNICORN STRATEGY
@MuhammadInc! @hccmis!
1
CREATE CONTENT
2
POST CONTENT
4
DOUBLE RAINBOW!
3
PROMOTE CONTENT
RESULTS DRIVEN STRATEGY
@MuhammadInc! @hccmis!
I N D I V I D U A L S W H O S E WO R D S A N D A C T I O N S I M P A C T T H E IDEOLOGY AND A C T I O N S O F OTHERS
@MuhammadInc! @hccmis!
INFLUENCE OF CHANNELS
Celebrity Status Update Blog
TRUST THE ADVICE AND INFORMATION THEY GET FROM BLOGS
98%
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
LOCATE INFLUENCERS
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
BUILD RELATIONSHIPS
MINE SOCIAL PROFILES
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
MAKE SOME RAINBOWS
Vanity Metric Business Need
DETERMINE/LAUNCH CONTENT
@MuhammadInc! @hccmis!
@MuhammadInc! @hccmis!
MEASURE RESULTS
@MuhammadInc! @hccmis!
INFLUENCER LINK TAGGING
@MuhammadInc! @hccmis!
@SlingshotSEO | www.SlingshotSEO.com
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST ���PRACTICES, EMERGING TRENDS, ���PEER REPORTING, & CHANGES ���IN THE SCIENCE OF THE INDUSTRY ���SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more information
@SlingshotSEO | www.SlingshotSEO.com
WE STAY ON TOP OF BEST PRACTICES, EMERGING TRENDS, PEER REPORTING, & CHANGES IN THE SCIENCE OF THE INDUSTRY SO WE CAN RESPOND TO THE REALITIES WE ENCOUNTER. Visit SlingshotSEO.com/Resources for more informaKon