the ultimate guide to pinterest for your tourism marketing strategy

Pinterest for Tourism

Businesses

Some of the latest stats reveal Pinterest is the 2nd highest in website referral

traffic, second only to Facebook.

From our experience, Pinterest is now the number one source of high-quality referral traffic for many of

the travel and tourism websites we manage.

If you’re on the fence about Pinterest’s preeminence among travel marketing trends,

here are four reasons why your travel business should consider Pinterest:

Tourism Marketing Trends You Can’t Ignore

1Visual Tools Are Most Effective

Pinterest is a highly visual social media platform that plays on the

allure of high-quality images.

The great thing about being in the tourism industry is that you probably have a well-stocked list of photo possibilities for your tour, hotel, or region.

Since the average customer’s attention span is eight seconds (less than that of a goldfish) it’s pretty safe to say you need to grab their attention as quickly as possible.

Visuals simply speak louder than words. A potential guest will be much more likely to book your hotel or tour if they can visualize themselves there—instead of just reading

about the experience.

PINTEREST BEST PRACTICES

USELONG VERTICAL

PINS

735 WIDTH X PROPORTIONAL

HEIGHT

CREATE PINTEREST FRIENDLY PINS ON

CANVA

2Influence Guest’s

Travel Plans

Unlike other social media platforms, like Twitter and

Facebook, Pinterest is geared toward daydreaming about the

future.

Catching a potential guest at this stage in the buying process can significantly boost your tourism

brand.

HAVE DETAILED BOARDS SHARE OTHER’S CONTENT

These Tourism Pinterest Profiles Are Doing It Right

• Travel+Leisure

• Jet Setter

• Four Seasons

3 Investing in Pinterest =

Lasting Results

One common mistake people make is looking at Pinterest as a social media platform alone. While it is coined as such, it really operates

more as a search engine.

If users like what they see and repin your pin, it gets blasted out to all of their followers,

effectively creating a ripple effect of clicks and shares.

PINTEREST BEST PRACTICES

KEYWORDS, KEYWORDS!

4 Key Insights Into Emerging Travel

Marketing Trends

Not to mention, Pinterest users are sharing and pinning their travel wish lists and goals.

This sort of displayed information can provide a glimpse into a certain demographic’s preferences to help your tourism brand better

understand your target audience.

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At the end of the post, we

are sharing FREE access to

our tutorial about how to

create epic Pinterest

photos, generate long

lasting and high

converting website traffic