the pr lions 2011

THE LIONS 2011

ELECTROLUX GREENLAUNCHING A NEW RANGE OF ECO VACUUMS ACROSS EUROPE AND AROUND THE WORLD.THEY ARE JUST LIKE NORMAL VACUUMS BUT THEY USE LESS POWER.

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WHAT DID THEY DO?

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RESULTSTHE FIRST PHASE OF THE CAMPAIGN HAS ALREADY REACHED OVER 65 MILLION PEOPLE AND TRIPLED DISTRIBUTION OF ELECTROLUX’S GREEN RANGE.

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NABWANTED TO DIFFERENTIATE FROM THE BIG THREE BANKS

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WHAT DID THEY DO?

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RESULTS22% LIFT IN PROFIT3.6% INCREASE IN THE MORTAGE BOOKTHE BREAK UP GENERATED $5 MILLION OF EARNED PR MEDIA IN A SINGLE DAY.

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DOKTOR PROKTOR AND THE END OF THE WORLD MAYBEA CHILDREN’S BOOK ABOUT A MOON CHAMELEON.

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WHAT DID THEY DO?

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RESULTSMASSIVE COVERAGEBOOK TO NUMBER ONEEVERY SECOND CHILD IN NORWAY ATTENDED

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LINKSHTTP://THEINSPIRATIONROOM.COM/DAILY/2010/ELECTROLUX-VAC-FROM-THE-SEA/HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/NAB-BREAK-UP-WITH-RIVAL-BANKS/HTTP://THEINSPIRATIONROOM.COM/DAILY/2011/DOKTOR-PROKTOR-AND-THE-END-OF-

THE-WORLD-MAYBE-MONSTERS/HTTP://WWW.SLIDESHARE.NET/FABIANOCOURA/QUOTES-FROM-CANNES-LIONS-2011HTTP://ADSOFTHEWORLD.COM/TAXONOMY/AWARDS/CANNES_LIONS_2011HTTP://CREATIVECRIMINALS.COM/ONLINE/KLM-SURPRISE/HTTP://WWW.CONTAGIOUSMAGAZINE.COM/2011/06/CANNES_LIONS_5.PHPHTTP://WWW.CANNESLIONS.COM/

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