the power of visuals

V I S U A L STHE POWER OF

YOUR QUICK GUIDE FOR CREATING VISUALS THATWILL MAKE YOU STAND OUT OF THE CROWD

BY A D A M N A G Y

IT 'S UP TO YOU WHERE AND HOW DOYOU APPLY THESE PRINCIPLES :

YOU WILL BE INTRODUCED TO THE F IVE P ILLARSOF CREATING A COMPELLING, ENGAGING P IECE OF

VISUAL MATERIAL .

YOU DON'T NEED TO BE A PHOTOSHOP GURU OR A GRAPHIC DESIGNERTO USE THESE - EVEN MICROSOFT WORD OR POWERPOINT HAS ALL

THE FUNCTIONS THAT ARE NEEDED.

FLYERS | POSTERS | NEWSLETTERS | BOOKLETSBUSINESS PRESENTATIONS | SELF-BRANDING

TRAININGS | HANDOUTS | ESSAYS

IF YOU CAN THINK ABOUT IT,YOU CAN CREATE IT.

JOHN LASSETER

#01 - AUDIENCE

DECIDE WHO YOUR A U D I E N C E IS ANDGET TO KNOW THEM AS MUCH AS

POSSIBLE .

HAVE A CLEAR UNDERSTANDING OFTHEIR PREFERRED COMMUNICATION

CHANNELS AND WAYS.

T H E A N S W E R S Y O U M I G H T W A N T T O F I N D O U T :HOW ARE THEY COMMUNICATING?

PREFERRED CHANNELS? (OFFLINE, ONLINE, PHONE, ETC. )WHEN ARE THEY THE MOST ACTIVE?

HOW ENGAGED ARE THEY IN YOUR PROJECT?

YOU CAN SEND OUT SURVEYS AND E-MAILS TO F INDTHESE OUT, BUT IT WON'T BE VERY EFFECTIVE .

U S E F A C E - T O - F A C E M E E T I N G S A N D G A I NP E R S O N A L I N S I G H T S I N S T E A D .

#02 - STORY

THINK ABOUT WHAT YOUR M E S S A G E IS .

INSTEAD OF PURELY COMMUNICATINGFACTS, BUILD YOUR WHOLE DESIGN

AROUND A S T O R Y .

YOUR CORE MESSAGE SHOULD BE SOMETHINGSHORT AND EASY TO UNDERSTAND, TAILORED TO

YOUR AUDIENCE.

IT IS THE S T O R Y AROUND THEMESSAGE THAT WILL HELP

PEOPLE INTERPRET IT .

STORIES ARE . . .

#EMOTIONAL#HEROIC

#PERSONAL#ENGAGING

#PASSIONATE #CREATIVE

#MEMORABLE

ATTEND THIS CHARITYMARATHON TO RAISE

MONEY FOR THECHILDREN IN NEED.

THIS IS A CLEAR,TO-THE-POINT M E S S A G E .

THIS IS A S T O R Y .PERSONAL, EMOTIONAL,

ENGAGING.

MAKES YOU FEEL L IKE A H E R O .

PUT ON YOUR RUNNINGSHOES AND GIVE HOPE

TO CHILDREN IN AFRICA!ONE K ILOMETER FOR

YOU, A HEALTHY, HAPPYFUTURE FOR THEM.

#03 - LAYOUT

YOU HAVE THE A U D I E N C E .YOU HAVE THE S T O R Y .

NOW IT 'S T IME TO START BUILDING UPTHE ACTUAL L A Y O U T OF YOUR

DESIGN.

IF YOU WANT PEOPLE TO BE SATISFIEDWITH YOUR PUBLISHED MATERIALS, GO

WITH A T R A D I T I O N A L APPROACH THEY'REUSED TO.

IF YOU WANT THEM TO R E M E M B E RYOUR MESSAGE AND HAVE FEELINGS

ABOUT IT , BE DARING AND EXPERIMENTALWHEN DECIDING ABOUT YOUR LAYOUT.

O H , A N D Y O U R T I T L E D O E S N ' TN E C E S S A R I L Y H A V E T O B E O N

T H E T O P . I T C A N E V E N B E

MAYBE YOU COULD TRYALIGNING THINGS TO THE

RIGHT.

USE COLOURFUL SHAPESTO DIVIDE DIFFERENT

SECTIONS .

THROW AROUNDSOME ICONS .

U S E

P H O T O S

C R E A T I V E L Y

T H E Y ' R E N O T J U S T P L A C E H O L D E R SO R D E C O R A T I O N A F T E R A L L - T H E Y

A R E P A R T O F Y O U R S T O R Y .H E R E

#04 - TYPOGRAPHY

PLAY AROUND WITH FONTS, S IZESAND TEXT FORMATTING. USE

C O L O U R S TO EMPHASIZE WORDS.

POSIT ION YOUR TEXT SO ITH A R M O N I Z E S WITH THE BACKGROUND

AND OTHER GRAPHICAL ELEMENTS.

Style

TEXT DIRECTSTHE FOCUSOF THE EYE .

U S E T H I S W I S E L Y .

Different fontsgive different

style

to your design.F I N D T H E O N E T H A T S U I T S

Y O U T H E B E S T .

Sty l e Sty leSty l e

TRY TO COMBINE

DIFFERENT FONTSOR JUST

GIVE THEM A FRAME

THE OPPORTUNITIES ARE

Unlimited

#05 - COLOURS

EXPERIMENT WITH DIFFERENTC O L O U R P A L E T T E S .

KEEP IN MIND THAT EACH COLOURRAISES DIFFERENT E M O T I O N S IN

YOUR AUDIENCE AND GIVES ADIFFERENT MEANING TO YOUR

DESIGN.

B L U E IS FOR TRUST, CALMNESS AND STABIL ITYR E D IS FOR IMMEDIACY, ENERGY AND PASSION

G R E E N IS FOR NATURE, ENVIRONMENT AND BALANCEY E L L O W IS FOR WARMTH, OPTIMISM AND ATTENTIONO R A N G E IS FOR HAPPINESS, YOUTH AND ATTRACTION

P U R P L E IS FOR ROYAL, LUXURY AND CREATIVITYB L A C K IS FOR BOLDNESS, POWER AND ELEGANCE

DON'T BE AFRAID TO USE W H I T E .

WHITE SPACE MAKESYOUR MESSAGE

M O R E P O W E R F U L .

S U M M A R Y

A U D I E N C E L A Y O U T

T Y P OGR A P HY

C O L O U R S

M E S S A G E & S T O R Y

IF YOU KEEP THESE F IVE PRINCIPLESIN MIND AND APPLY THEM IN YOUR DESIGNS, Y O U R A U D I E N C E W I L L W A N T T O S E E M O R E .

A B O U T T H E A U T H O RADAM NAGY IS A JUNIOR COMMUNICATIONS

SPECIALIST WITH EXPERIENCE IN EMPLOYEE

ENGAGEMENT AND EMPLOYER BRANDING. HE

IS AN EAGER EXPLORER OF GRAPHIC DESIGN,

STORYTELLING AND INNOVATIVE , UNIQUE

COMMUNICATIONS CHANNELS.

THIS PRESENTATION WAS FULLYCREATED AND EDITED IN C A N V A .

GIVE IT A TRY - I 'M SURE YOU WON'TREGRET IT .