the power of infogaphics & visuals

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Post on 01-Dec-2014

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Infographics quickly convey information in a visual format. Readers can understand and process information much more easily when it is presented visually. Pictures and videos are increasingly more important in marketing and social media marketing.

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Page 1: The Power of Infogaphics & Visuals

The Power of Infographics & Visuals

The brain processes visual content

60,000times faster than text

The use of visuals on the web has increased

99 timesin the past 5 years

People are

80% more likelyto read somethingif it has color visuals

We’re wired to process visuals.

70% of our sensory receptors are in our eyes.

6 billion+ hours of video are watchedeach month on YouTube

Tweets using pic.twitter.com are

94% more likelyto get retweeted

Sources:1. Visual Teaching Alliance2, 3, 4. Why Your Brain Craves Infographics, Neomam5. YouTube Statistics6. Mashable

Cassie Dull, CASE Blog