the power of visuals
TRANSCRIPT
V I S U A L STHE POWER OF
YOUR QUICK GUIDE FOR CREATING VISUALS THATWILL MAKE YOU STAND OUT OF THE CROWD
BY A D A M N A G Y
IT 'S UP TO YOU WHERE AND HOW DOYOU APPLY THESE PRINCIPLES :
YOU WILL BE INTRODUCED TO THE F IVE P ILLARSOF CREATING A COMPELLING, ENGAGING P IECE OF
VISUAL MATERIAL .
YOU DON'T NEED TO BE A PHOTOSHOP GURU OR A GRAPHIC DESIGNERTO USE THESE - EVEN MICROSOFT WORD OR POWERPOINT HAS ALL
THE FUNCTIONS THAT ARE NEEDED.
FLYERS | POSTERS | NEWSLETTERS | BOOKLETSBUSINESS PRESENTATIONS | SELF-BRANDING
TRAININGS | HANDOUTS | ESSAYS
IF YOU CAN THINK ABOUT IT,YOU CAN CREATE IT.
JOHN LASSETER
#01 - AUDIENCE
DECIDE WHO YOUR A U D I E N C E IS ANDGET TO KNOW THEM AS MUCH AS
POSSIBLE .
HAVE A CLEAR UNDERSTANDING OFTHEIR PREFERRED COMMUNICATION
CHANNELS AND WAYS.
T H E A N S W E R S Y O U M I G H T W A N T T O F I N D O U T :HOW ARE THEY COMMUNICATING?
PREFERRED CHANNELS? (OFFLINE, ONLINE, PHONE, ETC. )WHEN ARE THEY THE MOST ACTIVE?
HOW ENGAGED ARE THEY IN YOUR PROJECT?
YOU CAN SEND OUT SURVEYS AND E-MAILS TO F INDTHESE OUT, BUT IT WON'T BE VERY EFFECTIVE .
U S E F A C E - T O - F A C E M E E T I N G S A N D G A I NP E R S O N A L I N S I G H T S I N S T E A D .
#02 - STORY
THINK ABOUT WHAT YOUR M E S S A G E IS .
INSTEAD OF PURELY COMMUNICATINGFACTS, BUILD YOUR WHOLE DESIGN
AROUND A S T O R Y .
YOUR CORE MESSAGE SHOULD BE SOMETHINGSHORT AND EASY TO UNDERSTAND, TAILORED TO
YOUR AUDIENCE.
IT IS THE S T O R Y AROUND THEMESSAGE THAT WILL HELP
PEOPLE INTERPRET IT .
STORIES ARE . . .
#EMOTIONAL#HEROIC
#PERSONAL#ENGAGING
#PASSIONATE #CREATIVE
#MEMORABLE
ATTEND THIS CHARITYMARATHON TO RAISE
MONEY FOR THECHILDREN IN NEED.
THIS IS A CLEAR,TO-THE-POINT M E S S A G E .
THIS IS A S T O R Y .PERSONAL, EMOTIONAL,
ENGAGING.
MAKES YOU FEEL L IKE A H E R O .
PUT ON YOUR RUNNINGSHOES AND GIVE HOPE
TO CHILDREN IN AFRICA!ONE K ILOMETER FOR
YOU, A HEALTHY, HAPPYFUTURE FOR THEM.
#03 - LAYOUT
YOU HAVE THE A U D I E N C E .YOU HAVE THE S T O R Y .
NOW IT 'S T IME TO START BUILDING UPTHE ACTUAL L A Y O U T OF YOUR
DESIGN.
IF YOU WANT PEOPLE TO BE SATISFIEDWITH YOUR PUBLISHED MATERIALS, GO
WITH A T R A D I T I O N A L APPROACH THEY'REUSED TO.
IF YOU WANT THEM TO R E M E M B E RYOUR MESSAGE AND HAVE FEELINGS
ABOUT IT , BE DARING AND EXPERIMENTALWHEN DECIDING ABOUT YOUR LAYOUT.
O H , A N D Y O U R T I T L E D O E S N ' TN E C E S S A R I L Y H A V E T O B E O N
T H E T O P . I T C A N E V E N B E
MAYBE YOU COULD TRYALIGNING THINGS TO THE
RIGHT.
USE COLOURFUL SHAPESTO DIVIDE DIFFERENT
SECTIONS .
THROW AROUNDSOME ICONS .
U S E
P H O T O S
C R E A T I V E L Y
T H E Y ' R E N O T J U S T P L A C E H O L D E R SO R D E C O R A T I O N A F T E R A L L - T H E Y
A R E P A R T O F Y O U R S T O R Y .H E R E
#04 - TYPOGRAPHY
PLAY AROUND WITH FONTS, S IZESAND TEXT FORMATTING. USE
C O L O U R S TO EMPHASIZE WORDS.
POSIT ION YOUR TEXT SO ITH A R M O N I Z E S WITH THE BACKGROUND
AND OTHER GRAPHICAL ELEMENTS.
Style
TEXT DIRECTSTHE FOCUSOF THE EYE .
U S E T H I S W I S E L Y .
Different fontsgive different
style
to your design.F I N D T H E O N E T H A T S U I T S
Y O U T H E B E S T .
Sty l e Sty leSty l e
TRY TO COMBINE
DIFFERENT FONTSOR JUST
GIVE THEM A FRAME
THE OPPORTUNITIES ARE
Unlimited
#05 - COLOURS
EXPERIMENT WITH DIFFERENTC O L O U R P A L E T T E S .
KEEP IN MIND THAT EACH COLOURRAISES DIFFERENT E M O T I O N S IN
YOUR AUDIENCE AND GIVES ADIFFERENT MEANING TO YOUR
DESIGN.
B L U E IS FOR TRUST, CALMNESS AND STABIL ITYR E D IS FOR IMMEDIACY, ENERGY AND PASSION
G R E E N IS FOR NATURE, ENVIRONMENT AND BALANCEY E L L O W IS FOR WARMTH, OPTIMISM AND ATTENTIONO R A N G E IS FOR HAPPINESS, YOUTH AND ATTRACTION
P U R P L E IS FOR ROYAL, LUXURY AND CREATIVITYB L A C K IS FOR BOLDNESS, POWER AND ELEGANCE
DON'T BE AFRAID TO USE W H I T E .
WHITE SPACE MAKESYOUR MESSAGE
M O R E P O W E R F U L .
S U M M A R Y
A U D I E N C E L A Y O U T
T Y P OGR A P HY
C O L O U R S
M E S S A G E & S T O R Y
IF YOU KEEP THESE F IVE PRINCIPLESIN MIND AND APPLY THEM IN YOUR DESIGNS, Y O U R A U D I E N C E W I L L W A N T T O S E E M O R E .
A B O U T T H E A U T H O RADAM NAGY IS A JUNIOR COMMUNICATIONS
SPECIALIST WITH EXPERIENCE IN EMPLOYEE
ENGAGEMENT AND EMPLOYER BRANDING. HE
IS AN EAGER EXPLORER OF GRAPHIC DESIGN,
STORYTELLING AND INNOVATIVE , UNIQUE
COMMUNICATIONS CHANNELS.
THIS PRESENTATION WAS FULLYCREATED AND EDITED IN C A N V A .
GIVE IT A TRY - I 'M SURE YOU WON'TREGRET IT .