the power of the anecdote

Video StorytellingThe power of the anecdote

Once upon a time…

there was a space agency…

• Shuttle stopped flying• Budget was cut• Forbidden to advertise• Irrelevant

And worse, it was running boring videos like this on YouTube…

11 thousand hits?

And then one day this video appeared on YouTube.

1.8 million hits!

Guess who made this video?

Reid Gower

A 26-year-old-nobody-from-Canada!

Who is this guy?

That was when NASA decided to get a new social media director...

…and this is the new video NASA came up with…

1. Create suspense at the beginning by

implying questions that need answers

2. Start with action

3. Anecdote: This happens and then this happens and

then this happens

4. Interject another point of view to challenge the

narrative

5. Include a moment of reflection

6. A call to action at the end

Luckily, this story about poor little NASA has a happy ending.

2AM

But here is the kicker!

So now who’s the nerd?

Moral of this story?

How you tell a story is just as important as what you say.

Now go make amazing videos!

The End